Social Influencer Marketing Moving to Performance Based Compensation

2016-07-15

Using major social influencers such as ‘YouTube stars’ and others has been a popular alternative to traditional digital marketing over the past couple years. Up until fairly recently, however, brands were stuck paying outrageous fees to some of the larger social influencers just based on their subscribers or followers. YouTubers with millions of followers, for … Read more

Bloggers Influence Performance Marketing

2011-11-122011-11-12

Highlights from the just released Technorati report on the State of the Blogosphere point to the gathering strength and importance of bloggers — all the more reason for performance marketing stakeholders to increase communication with bloggers and come to the table.