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Tag:bloggers gain influence

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Marketing Madness

Social Influencer Marketing Moving to Performance Based Compensation

Using major social influencers such as ‘YouTube stars’ and others has been a popular alternative to traditional digital marketing over the past couple years. ...
Pesach Lattin -
Marketing Madness

Bloggers Influence Performance Marketing

Highlights from the just released Technorati report on the State of the Blogosphere point to the gathering strength and importance of bloggers -- all the more reason for performance marketing stakeholders to increase communication with bloggers and come to the table.
Vernessa Taylor | CoachNotes Blog -

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Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...
Adtech

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and...

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