Saturday, November 23, 2024

Tag:bloggers gain influence

Social Influencer Marketing Moving to Performance Based Compensation

Using major social influencers such as ‘YouTube stars’ and others has been a popular alternative to traditional digital marketing over the past couple years. ...

Bloggers Influence Performance Marketing

Highlights from the just released Technorati report on the State of the Blogosphere point to the gathering strength and importance of bloggers -- all the more reason for performance marketing stakeholders to increase communication with bloggers and come to the table.

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Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...