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Marketing Madness

Automated Media Buying Continues To Increase to $27 Billion

According to Dun and Bradstreet’s research, $22 Billion or more is what is expected to be spent on programmatic advertising in 2016, with it...
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Specials

Bidding on Trademarks Makes Sense

For many, many years it was considered a complete “no-no” to bid on other brand's trademarks. In fact, worried about possible lawsuits, many performance-marketing...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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