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UrbanObserver
UrbanObserver
Tuesday, October 29, 2024
Adtech
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CTV/OTT Streaming
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Marketing Madness
Automated Media Buying Continues To Increase to $27 Billion
According to Dun and Bradstreet’s research, $22 Billion or more is what is expected to be spent on programmatic advertising in 2016, with it...
Pesach Lattin
-
2016-11-21
Specials
Bidding on Trademarks Makes Sense
For many, many years it was considered a complete “no-no” to bid on other brand's trademarks. In fact, worried about possible lawsuits, many performance-marketing...
Pesach Lattin
-
2012-01-31
Latest news
Leaders
2024-10-29
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while...
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Adtech
2024-10-29
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope....
Adtech
2024-10-29
AdTech’s Great Purge: The Last Stand of the Bloat Masters
Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent...
Must read
Leaders
2024-10-29
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Let’s be clear: Laurel Rossi isn’t here to join...
Adtech
2024-10-29
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Meet Mark Coleman, a venture capitalist who doesn’t give...