Saturday, September 7, 2024

Tag:bad billing

Agencies Losing Trust with Bad Billing and Kickbacks

The Brand/Agency relationship is on the verge of changing, especially when it comes how they bill. Historically, advertising agencies have been compensated based on...

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How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make...
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Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a...

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has...

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How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine...