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Tag:backlash

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Marketing Madness

Social Mob Goes after Stanford Rapist’s Friend Leslie Rasmussen

For sure the rape sentence of Brock Turner, who will forever be known as the “Stanford Rapist” is a discussion we need as a...
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Marketing Madness

Mass Effect 3 Game Bows to Social Media

Marketers need to take notice of how fast people can turn against you, as Bioware, the makers of Mass Effect 3 found out. While...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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