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Tag:backlash

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Marketing Madness

Social Mob Goes after Stanford Rapist’s Friend Leslie Rasmussen

For sure the rape sentence of Brock Turner, who will forever be known as the “Stanford Rapist” is a discussion we need as a...
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Marketing Madness

Mass Effect 3 Game Bows to Social Media

Marketers need to take notice of how fast people can turn against you, as Bioware, the makers of Mass Effect 3 found out. While...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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