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UrbanObserver
UrbanObserver
Monday, December 23, 2024
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Tag:
attribution
Marketing Madness
WTF is “Multi-Touch Attribution?”
Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It...
Pesach Lattin
-
2022-05-25
Marketing Madness
Attribution: Where We Were? Where We Are? And Where We Are Going?
At the beginning of the 20th Century John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I...
Todd Ulise
-
2017-04-02
Latest news
Adtech
2024-12-20
 2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness
2024-12-18
What is the Perfect Ad?Â
Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness
2024-12-18
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...
Must read
Adtech
2024-12-20
 2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...
Marketing Madness
2024-12-18
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been...