Saturday, November 23, 2024

Tag:apple

Google Overtakes Apple as World’s Most Valuable Brand

Apple has been the ‘king of the hill’ when it comes to most valuable brand for quite some time now, but according to the...

Apple Search Ads Show To Be A Good Investment

With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search...

New Study gives Breakdown of iPhone Models in US

When marketing to mobile devices it is important to have a good idea of what types of devices are out there.  Thanks to the...

Siri Sued by Angry Californian

Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According...

When Will iAd be Cheap enough for Marketers?

iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they...

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Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

Must read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...