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Marketing Madness

Amazon Lowers Minimum Spend Threshold For Free Shipping

About a year ago, Amazon increased the minimum amount that needed to be spent in order to qualify for free shipping, from $35 to...
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Marketing Madness

eCommerce Sales Account for 11.7% of Total Retail Sales in 2016

A new report has just been released from the US Department of Commerce, which looks at retail sales over the course of 2016. In...
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Marketing Madness

Amazon Growing Third Party Selling | What Impact Will This Have on Affiliates?

Today, November 17, marks a new day for Amazon. In the “old days”, Amazon directly sold the majority of the items that were purchased...
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Marketing Madness

Amazon Sits On Top of SMB “Trust Index”

Alignable, a local business network site, has collected what they call NPS(net promotor score) from small business users, along with members of its site....
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Marketing Madness

Amazon to Ban Incentivized Reviews

Amazon has been fighting back against ‘fake’ reviews on products for years now, even filing lawsuits against individuals and companies that use or create...
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Marketing Madness

Amazon Dominates on Prime Day

Amazon’s “Prime Day” has already been called a major success this year, but a new report shows just how incredible it was.  A report...
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Marketing Madness

Amazon’s Prime Day 2016 ‘Biggest Day Ever’ for Company

Amazon’s annual ‘Prime Day’ occurred this week, and according to early reports, it was a huge success.  They said that this year’s event was...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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