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Marketing Madness

Affiliate links in Google AdWords and importing conversions

Publishers often have questions about using affiliate links in the Google Adwords contextual advertising system. In this article, we’ll discuss how and where to insert...
Deeksha Bhasin -
Marketing Madness

Marketers Need to Know these Performance Marketing Tactics.

There are already big networks existing in the affiliate marketing industry like Google affiliate network, Rakuten Affiliate Network, Admitad, ShareASale, CJ Affiliate by Conversant, Awin, etc. But what about...
Deeksha Bhasin -
Marketing Madness

Affiliate Marketing vs. Influencer Marketing: Reasons to Take Advantage of Both

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their...
Deeksha Bhasin -
Marketing Madness

Affiliates: Will Your CPA Network Survive?

As an affiliate, one of your primary concerns is longevity. Is the offer that you are promoting going to be stable enough to promote...
Fehzan Ali -
Specials

Networks Need to Stop Competing with Their Affiliates

Would you ever choose to put your most important business decisions in the hands of your direct competition? The clear answer should be a...
Lyndsie Ezell -
Specials

When Affiliates Think Like Advertisers More Money is Made

The most successful affiliates think like an advertiser.  An affiliate is, in pure terms, an extension of an advertisers marketing arm.  That is, the...
Jim Lillig -
Specials

Modern Warfare 3: What Affiliates Can Learn

For those who don’t know, I’m also a pretty hardcore gamer.  I own every major gaming system and hundreds of games. I made my...
Pesach Lattin -
Specials

How I Make Millions on Pay Per Call

A few years ago I started marketing pay per call offers.  I thought the channel had the potential to solve lead quality issues so many...
Jennine Rexon -
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Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and...
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Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and it’s already a whirlwind of grievances, guarded optimism, and, of...
Adtech

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape...

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Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...
Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

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