Tag:advertising

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Lawyers Run The World

LEGAL: ADA Compliance for Websites and Mobile Apps

In addition to an FTC complaint for unfair and deceptive advertising practices, digital marketers should be aware of other, non-traditional, legal landmines that have...

Richard B. Newman - 2019-01-28

Marketing Madness

Applications Up by 75% for TAG’s Online Media Verification Program

The Trustworthy Accountability Group (TAG) has released inofmraiton about the number of applications for registration over the past few months, and things are looking...

Pesach Lattin - 2017-08-30

Marketing Madness

Quarterly Revenue Surge for Google & Facebook

Alphabet Inc (Google) and Facebook Inc have recently released their quarterly revenue results, and it is clear that the two tech giants are doing...

Pesach Lattin - 2017-08-07

Marketing Madness

How Real Time Bidding Advertising Exchanges are Hurting Brands

Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...

Pesach Lattin - 2017-06-20

Marketing Madness

Pinterest Adds Search Advertising

Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an...

Deeksha Bhasin - 2017-05-27

Marketing Madness

NoTrove Malware is Killing Ad Network

According to RiskIQ, a new malware is seriously damaging the advertising industry, and ad networks have no idea how to really combat it. William MacArthur,...

Mustafa Khundmiri - 2017-05-24

Marketing Madness

Digital Ad Spend in Ireland Shoots Up 31%

The Interactive Advertising Bureau Ireland and PriceWaterHoueCoopers (PwC) has released new data that looks at digital ad spending trends in Ireland. The latest data...

Pesach Lattin - 2017-04-24

Marketing Madness