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Tag:advertising

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Adtech

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...
Pesach Lattin -
CTV/OTT Streaming

The Right Way to Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...
Daniel Aks -
CTV/OTT Streaming

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US alone. But...
Adotat Staff -
CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report...
Pesach Lattin -
Crypto Blockchain

Say Goodbye to NFTs?

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in...
Pesach Lattin -
Marketing Madness

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. ...
Pesach Lattin -
Performance Marketing

Affiliate Marketing = Fraud in 2022

 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming...
Pesach Lattin -
Marketing Madness

Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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