Companies update their privacy policies all the time, and in most cases, it isn’t really even worth reading about. With Twitter’s latest changes, however, there are some important adjustments that marketers should be aware of. The key adjustment is that they will be holding on to data gathered from off-Twitter sources for 30 days now, … Read more
Advertisers often use humor to grab customers’ attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior. Ads that make people laugh are not always in the best interest of brands, researchers found. To borrow from Goldilocks, humor may only work to advertisers’ benefit when … Read more
It’s amazing the keywords and absolute bullshit people use in advertising to try to hit the right audience. For whatever reason I was targeted on Facebook by new lingerie company “French Affair,” which had a message to me about how their lingerie promotes “body positive and identity affirming.” Promoting “positive body image” is an important … Read more
With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search ads. Although Apple Search Ads launched publicly in the beginning of October of this year, with their cost-per-ad quite a bit lower than the other major players, they are proving to … Read more
Reddit users will be seeing a change on the horizon. The CEO of Reddit, Steve Huffman, announced that they are about to change how advsertisers on the popular website, are handled. Reddit will now support, in addition to the current subreddit ad targeting that is in place, interest targeting based advertisements. CEO Huffman says that … Read more
MediaBrix and Neurons Inc. recently performed a “neuroscience” study that indicates that interstitial ads lead to a negative user experience. In addition, Google has reported plans of banning many different types of interstitial ads that are initiated by following a search click. MediaBrix and Neurons Inc. used sophisticated equipment that that utilized eye tracking and … Read more
The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the total pixels are on the screen for one full second (or longer). While just about everyone knows that this isn’t a very accurate way to gauge whether or not an ad … Read more
Facebook owns two of the biggest mobile messenger services, Facebook Messenger and WhatsApp. For the later, they paid $4.59 billion to get it, so it is not surprising that they are looking for ways to monetize them more effectively. Andrew Bosworth, Facebook’s vice president of engineering for ads and pages, said, “Consumers are naturally behaving … Read more
Multiple companies in the past have attempted to offer smart phone users the option to view ads on their phones in exchange for a lower monthly bill, and they have failed. Virgin Mobile, for example, offered this as an option quite some time ago, though it was not met with much adoption, so they canceled … Read more
Last month Plenty of Fish, POF was sued for using a dead soldiers photo in ads for “Military Man Searching for Love. Army Lt. Peter Burks parents have sued PoF and True.com for using the photo without permission. “The implication is that, if you click here, this is one of our members. This is somebody … Read more
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