Monday, December 23, 2024

Tag:ads

Twitter to Allow More Intrusive Ads, Updates Privacy Policy to Allow Targeting

Companies update their privacy policies all the time, and in most cases, it isn’t really even worth reading about. With Twitter’s latest changes, however,...

BAD NEWS: Funny Ads Make You Laugh but Don’t Actually Work?

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal...

French Affair Lingerie Insults Women with Heroin Chic “Body Image”

It's amazing the keywords and absolute bullshit people use in advertising to try to hit the right audience. For whatever reason I was targeted...

Apple Search Ads Show To Be A Good Investment

With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search...

Reddit To Start Using Tracking Software To Customize Ads

Reddit users will be seeing a change on the horizon. The CEO of Reddit, Steve Huffman, announced that they are about to change how...

Yep: Interstitial Ads Aren’t User Friendly

MediaBrix and Neurons Inc. recently performed a “neuroscience” study that indicates that interstitial ads lead to a negative user experience.  In addition, Google has...

Ads Need to be On Screen 14 Seconds to Be Effective

The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the...

Facebook Planning to Spam Messenger with Ads

Facebook owns two of the biggest mobile messenger services, Facebook Messenger and WhatsApp.  For the later, they paid $4.59 billion to get it, so...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...