Friday, October 18, 2024

Tag:ad spend

UK Ad Spend is continuing to Rise in 2017

A new report from Advertising Association/Warc Expenditure came out, and it shows a 1.3% YoY increase in ad spend in the UK for the...

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The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on...
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From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle

Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a...

DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.

We’re talking about DSPs—those clunky, overstuffed jalopies that are clogging up the digital ad freeway like a never-ending traffic...

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The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing...

DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.

We’re talking about DSPs—those clunky, overstuffed jalopies that are...