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UrbanObserver
UrbanObserver
Thursday, December 26, 2024
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ad spend
Marketing Madness
UK Ad Spend is continuing to Rise in 2017
A new report from Advertising Association/Warc Expenditure came out, and it shows a 1.3% YoY increase in ad spend in the UK for the...
Pesach Lattin
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2017-08-07
Latest news
Adtech
2024-12-20
 2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness
2024-12-18
What is the Perfect Ad?Â
Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness
2024-12-18
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...
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Adtech
2024-12-20
 2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...
Marketing Madness
2024-12-18
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been...