When it comes to ad blocking, few people would have expected Google to get in on the trend. Google makes billions of dollars per year through their digital ads, so the last thing they want to do is make it easier for users to block their ads. Despite this, however, reports are coming out that … Read more
Ad blocking was a major issue over the past year, and it got a lot of news coverage both within the digital marketing world and with the public in general. A recent report that was published by PageFair found that over this time, the global usage of ad blocking software has gone up by 30%. … Read more
Facebook, in its pursuit to enhance each individual users experience on the social platform, is updating ad controls, and is currently testing people response. The goal is to help people avoid exposure to ads that focus on certain topics that they might find distressing. For testing purposes, ads pertaining to alcohol, and ads related to … Read more
Adblock Plus had announced that they would begin selling ads (ironic, right) that they deemed ‘acceptable’ through their own platform. There had been rumors that both Google and AppNexus would be working with Adblock Plus to sell these ads, but it seems that is not at all the case. AppNexus published a response to the … Read more
The Interactive Advertising Bureau (IAB) has recently released a new report that looks at the behavior of users, specifically in regards to ad blocking. In the report it was found that just 15% of mobile users are blocking ads, but when it comes to desktop users, that number jumps to 26%. There are other interesting … Read more
A new report from eMarketer is predicting that by the end of 2017 there will be 86.6 million people using ad blocking software in the US. This is a 24% increase from the current levels according to the company. This is a huge number, and it is expected to grow further over time. Of course, … Read more
A new report was released concerning the state of mobile ad blocking globally. With all the changes over the past year, it will be no surprise that blocking rates have gone up quite significantly. According to the report, usage has nearly doubled in a little under a year. Today approximately 419 million mobile devices are … Read more
The UK mobile carrier Three is making some waves in the ad industry this week. They have announced that on June 13th, they will be conducting a trial that will block 100% of all advertisements to mobile devices on their network. The company has over 9 million customers, and they all have the option to … Read more
© Your Copyright Message
