Monday, December 23, 2024

Tag:ad block

Google Announces Ad “Filtering” Plans for Chrome

Last week Google confirmed intentions to add a Chrome feature designed by default to block certain types of advertisements. In doing so, Google has...

Is AdBlock Plus Trying to Extort Money from Advertisers?

Adblock Plus had announced that they would begin selling ads (ironic, right) that they deemed ‘acceptable’ through their own platform.  There had been rumors...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...