Tag:acquisition

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Adtech

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling...

Pesach Lattin - 2023-09-28

Marketing Madness

Yelp Acquires Turnstyle for Improved Business Services

Turnstyle, which is a company that offers WiFi-based marketing solutions, including loyalty programs, has been purchased by Yelp for a reported $20 million. While...

Pesach Lattin - 2017-04-09

Marketing Madness

ClickDealer Expands with Buying Fiksu Tech

ClickDealer, a global performance marketing agency, has acquired the assets of Fiksu, the data-fueled mobile marketing technology company, and is excited to welcome them to...

Pesach Lattin - 2016-06-02

Latest news

Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed...

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Marketing Madness2024-12-18

What is the Perfect Ad?

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...