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UrbanObserver
UrbanObserver
Tuesday, October 29, 2024
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a/b testing
1580
Marketing Madness
How To Optimize Adsense for More Revenue
You've signed up for AdSense, now you have no idea what to do. AdSense is the most popular ad network on the planet and for...
Pesach Lattin
-
2016-10-04
Marketing Madness
A/B Testing is NOT Enough!
It's amazing how many affiliates and advertisers don't go further than A/B testing - there are literally millions of dollars lost every month because...
Jim Borzilleri
-
2011-11-13
Latest news
Leaders
2024-10-29
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while...
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Adtech
2024-10-29
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope....
Adtech
2024-10-29
AdTech’s Great Purge: The Last Stand of the Bloat Masters
Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent...
Must read
Leaders
2024-10-29
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Let’s be clear: Laurel Rossi isn’t here to join...
Adtech
2024-10-29
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Meet Mark Coleman, a venture capitalist who doesn’t give...