Ad money follows the commercials. So regular TV, the business everyone says is dying, still sells most of the ads. Streaming has half the audience and tons of time left to sell. That's why your streaming apps keep adding ads.
Both figures cover August 2026, the latest month each company has reported. Watching: Nielsen's Gauge. Ad time: Comscore's Score Report, released in October (43.2% broadcast, 34.5% cable, 22.3% streaming). The two companies measure differently, so read the comparison as scale, not precision. ADOTAT is reader-supported. No paid placement in editorial.