ADOTAT

Pesach Lattin, publisher

ADOTAT is his publication. He reports the investigations, hosts The ADOTAT Show and sets the rules below.

What ADOTAT does

ADOTAT investigates the advertising business from the money side: what a vendor claims, what the filing says, and who pays for the difference. Recent work has covered Fox's purchase of Roku, The Trade Desk, Nielsen's measurement changes, Perion and Affle, Netflix's ad business and identity vendors that gave a bot an ID. Stories run at new.adotat.com.

The rules he publishes by

• Every claim goes to the person or company it concerns before publication. Answers run as given. Silence gets noted.
• No company reviews a story in advance, and no one buys placement in editorial.
• Sponsors, including Troutman Amin LLP and Incremental, have no say over stories, guests or questions.
• Late answers and corrections run as dated updates on the story.
• His own conflicts are disclosed in the story and listed on one page.

Why him

Pesach Lattin, also known as Pace Lattin, spent two decades inside the business before covering it: CEO of the ad network Vizi, co-founder of LeadsCon, publisher of Performance Marketing Insider. Before that he worked for the U.S. Secret Service as a contract special investigator on its New York Electronic Crimes Task Force. He knows how the business works because he helped run part of it.

Reach him

Tips can be confidential. Email pesach@lattin.us or call 505-932-9060.