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2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword
2024 will forever be known as the year advertisers got collectively obsessed with attention metrics. And why wouldn’t they? It’s shiny, it’s new-ish, and it promises to fix all your campaign woes in one glorious swoop.
Forget the same old KPIs like impressions or click-through rates—those are so last decade.
Now, it’s all about how well you can grab and hold someone's precious attention.
The Numbers Don’t Just Talk—They Scream
According...
What is the Perfect Ad?
Spoiler Alert: It’s Still Not What You Think
I’ve been talking shop with some of the sharpest creative minds on my show lately (Season 3 is brewing—sponsors, slide into my DMs). And here’s the kicker: everyone’s still chasing that mythical beast, the Perfect Ad.
Spoiler alert: it’s as elusive as ever.
In a world where attention spans barely outlast a TikTok trend, the Perfect Ad is the marketing world’s Bigfoot. People swear they’ve spotted it on TikTok,...
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even looking at banner ads anymore?” you might scoff as you doom-scroll through TikTok or Instagram Reels for the third time today. But here’s the thing: display ads aren’t dead—they’re just stuck in an awkward midlife crisis.
And while we’ve all been busy obsessing over the flashy new kids on the block—CTV, short-form video, and apps—the web has...
FTC Sends Warning Letters to Healthcare Lead Generators
The Federal Trade Commission is watching the healthcare lead generation industry closely.
On December 10, 2024, the Federal Trade Commission announced that it has sent warning letters to 21 companies that market or generate leads for healthcare plans. The letters were sent as open enrollment season for healthcare plans is ongoing. They provide guidance and provide about deceptive or unfair claims that likely violate laws enforced by the FTC.
The letters were sent to...
Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend
Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy stuffed bunny. In a world where everyone’s pretending their last click attribution model is the Holy Grail—and not some rickety relic stinking of stale Cheetos—one duo is here to yank the security blanket out of your sweaty little fists. On one side, there’s a guy hosting the discussion in a neck brace, “because nothing says...
