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Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at Cannes. No, Rossi, who juggles the roles of Chief Marketing Officer and Chief Revenue Officer at Infillion, is here to strip marketing down to its bare bones—and she’s not interested in sugarcoating it. For Rossi, marketing isn’t about joining another panel to talk in circles; it’s about real impact, measurable...
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your ping-pong table or kombucha bar. Coleman is part startup whisperer, part reality check artist, and all about cutting through the nonsense.
In an industry that loves to fawn over "disruptors" who usually end up just reinventing the wheel with shinier...
AdTech’s Great Purge: The Last Stand of the Bloat Masters
Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent years accumulating more fat than muscle. For two decades, ad tech has lurched from manual insertion orders to programmatic automation, layering in more platforms, middlemen, and bloated fees with every step. DSPs, SSPs, verification layers, and data vendors all claim their “necessary” share, which Kawaja sums up as the “ad tech tax”—a nice way of...
Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean
Alright, buckle up folks, because it’s time to talk about the latest punching bag in adtech: curation. Yeah, that word everyone throws around like it’s the kale of programmatic. Sure, it’s good for you, but let’s be real: nobody actually likes it unless it’s blended into something else so you can’t taste the bitterness. And recently, Adweek decided to fan the flames with an article citing five anonymous sources trashing curation like it’s the Illuminati of ad placements. Five anonymous...
From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down
Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to fail” vibes, Netflix poured money into top-tier gaming talent—veterans from Overwatch, Halo, and God of War—only to shutter the studio a mere two years after opening it. You can practically hear the collective groan of every exec who thought Netflix could just waltz into...