Wednesday, February 5, 2025

Profiles

Kathleen Saxton Appointed as Omnicom Group’s Chief Marketing Officer

In this role, Saxton will be responsible for marketing Omnicom's capabilities and its omni-channel solutions for global enterprise clients. Saxton joins Omnicom from MediaLink...

The New Age of Advertising Requires a New Set of Ethics

The advertising world is ever-changing, and with that change comes a new set of challenges and ethical quandaries. No longer can we rely...

How CMOs Can Respond to Shifting Privacy Regulations

With states passing their own privacy legislation and companies being fined for alleged violations of existing laws, the privacy landscape has shifted under marketers'...

New CRO to Drive Revenue and Growth for Disruptive Mobile Marketing Platform Bubbl

Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created...

Q&A with Dave Morgan, CEO of Simulmedia on Television Convergence

Dave Morgan is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral...

Netflix’s Advertising Plan is Too Expensive and It Sucks

Netflix ad prices could be too expensive for some companies at $65 cost per thousand, according to a Wednesday report from The Wall Street...

Q&A with Tom Bowman, Non-Executive Director, multilocal

Tom Bowman has worked at media owners, agency side, and in ad tech; having held a number of global roles at organisations such as...

Will Twitter Ditch Advertising under Musk?

"And no ads," Musk said. “The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive," Musk...

Rebel Interactive takes risks in crowded digital-marketing industry

Bryn Tindall, founder and CEO of Southington digital marketing firm Rebel Interactive Group, says actual rebels are hard to find. “If you ask people, ‘Are...

Sam Decker, Scam or Legit Expert?

Works for: Fair Worlds Title: Co-founder and Executive Chairman (VR/AR) Do you know anything about them? Rate them, leave a review!

Michael Snow, Scam or Legit Expert?

Works for: United Way Title: Senior Director Business Development Do you know anything about them? Rate them, leave a review!

David Beroff, Scam or Legit Expert?

Works for: note.com LLC Title: Owner Do you know anything about them? Rate them, leave a review!

Susan Bratton

Works for: The20, LLC. Title: CEO Do you know anything about them? Rate them, leave a review!

Wendy Ang, Scam or Legit Expert?

Works for: WK Forest Reserve and Campgrounds Title: Founder Do you know anything about them? Rate them, leave a review!

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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