Saturday, December 21, 2024

Profiles

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Let's cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption.  Oh no, he's the mastermind behind Origin, a...

AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as...

Shattering Myths: How Greg Stuart Plans to Rescue Marketing from Its Own Madness

In the digital marketing arena, where change is the only constant, distinguishing visionary foresight from fleeting trends is akin to navigating a minefield. This...

Before Influencers Were Cool: The Andy Batkin Story of Digital Darwinism

Navigating the tumultuous seas of digital marketing and ad tech requires not just a sturdy ship but a captain who can see through the...

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec. She's kinda like that friend who knows everyone in the neighborhood, but instead of just...

From Teacher’s Desk to Marketing Genius: The Jeanniey Walden Story

The arrival of Jeanniey Walden as Senior Vice President and Chief Marketing Officer at Rite Aid represents not just a fresh face in corporate...

Good Trouble and Great Creativity: Jo Wallace’s Impact on Jellyfish

The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world's most iconic brands, has made a seismic announcement...

Home is Where the Work is: The Digital Voice™ Rewrites the Remote Rulebook

In the realm of public relation agencies, where the glitz of campaigns often outshines the nitty-gritty of human resource metrics, a surprising champion has...

Sean Black: A Maverick in the AdTech Arena Takes the Helm at Dailymotion

We know what it’s like when it comes to AdTech PR: attention spans resemble mayflies on caffeine. So the announcement of Sean Black's appointment...

Andrew Strickman Joins New American Funding as CMO: A Visionary Navigator with a Storied Journey in Brand Building and Growth Leadership

Now there emerges a beacon of innovation and purpose in the form of Andrew Strickman, the newly appointed Chief Marketing Officer at New American...

Monica Pool: A Reckoning of Return to the Colonel’s Court

In the tumultuous landscape of fast-food marketing, where giants rise and fall like zeppelins caught in a storm, a new dawn is set to...

Adnami Expands Reach into Norway with Key Appointments in European Markets

In a strategic move aimed at solidifying its position in the European market, high impact ad specialist Adnami has announced the appointment of Hege...

Rite Aid’s Resurgence: Jeanniey Walden Appointed Senior VP and Chief Marketing Officer

Amidst a period of significant transformation, Rite Aid has taken a definitive step towards solidifying its customer-focused innovation strategy by appointing Jeanniey Walden as...

Schiller’s Showtime: A Media Maverick’s Insights Unveiled (Part II)

In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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