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Performance Marketing

Performance Marketing

Starting Affiliate Marketing?

The affiliate marketing game is still going strong today, despite many claiming that it’s all but dead. While it’s true that a large number...
Pesach Lattin -
Performance Marketing

How to Tap Into Affiliate Marketing for 2019

The global affiliate industry has seen a great change over the last 20 years and, compared to the early adopters, today’s marketers must be...
Pesach Lattin -
Performance Marketing

New Mattress Affiliate Marketing Program Launched

Polysleep, a leading Canadian hybrid foam mattress innovator, launches today its Affiliate Program, an exciting new partnership opportunity for customers with high online visibility...
Pesach Lattin -
Marketing Madness

Report Shows 15% Growth in Affiliate Marketing Spend in 2017 for the UK

Affiliate marketing is growing quite quickly in the UK, and being used for driving sales in more and more industries. According to a recent...
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Marketing Madness

LeoVegas Turns to Really Awesome Affiliate Management Program

LeoVegas has taken further steps to foolproof its affiliate network following a new partnership with Wag.io. Wag.io lets affiliate managers monitor all affiliate activity...
Pesach Lattin -
Performance Marketing

Bloomberg’s Hit Piece on Affiliate Marketing is Simple Stereotyping

Bloomberg recently published an article titled, “How Facebook Helps Shady Advertisers Pollute the Internet.” (can be found HERE.) This article is obviously an effort...
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Lawyers Run The World

Canadian Authorities Say Fraud Dominates Affiliate Marketing

Canada's telecommunications regulator says that more than 200 companies and websites have been flagged for follow up by a multinational group investigating problems with...
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Performance Marketing

Augmented Reality is Next Big Thing for Affiliate Marketing

Humans are physically and psychologically wired to be more responsive to visual content, and the direction in which the Internet had been developing ever...
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Marketing Madness

Why is subscription ecommerce so hot right now?

The new year has begun, which means you’ve probably been seeing quite a few articles about what “eCommerce in 2018” is going to look...
Ro Bhatia -
Marketing Madness

Performance Marketing Contributes to Expedia’s $5.3 billion Marketing Budget in 2017

Expedia’s financials for 2017 were recently released, and it seems that they had an overall good year. One of the things that seemed to...
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Marketing Madness

Inside India’s Growing Performance Marketing Industry

India is one of the largest markets in the world for digital advertising, and it is only expected to grow in the coming years....
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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