Thursday, December 26, 2024
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Performance Marketing

Marketing Madness

Congrats: Tony Aldarondo, New VP of Marketing at Clickbooth

Clickbooth (Clickbooth.com, LLC) has announced today that Tony Aldarondo has been promoted to Vice President of Marketing effective immediately. Tony will continue to report...
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Performance Marketing

Top Affiliate Marketing Trends for 2019

Affiliate marketing has been in vogue ever since leading e-commerce websites identified it as one of the most high-growth avenues within the digital marketing...
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Marketing Madness

Why Influencer Marketing is A Scam

When Unilever's chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had...
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Performance Marketing

Epic Games to launch a games store that’s more “fair” than Steam

Fortnite developer Epic Games will launch the Epic Games Store, a “digital commerce ecosystem” that’s focused on fair economics and a “direct relationship with...
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Lawyers Run The World

Inside the Arrest of Affiliate Fraud Mastermind Alexander Zhukov

Alexander Zhukov, a Russian national, was apprehended by police after he was indicted in absentia by U.S. prosecutors, according to Arkady Bukh, a New...
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Marketing Madness

Why Is Burger King Hijacking Other Brands With Affiliate Marketing?

  In its latest marketing stunt, Burger King is hijacking other brands' Black Friday digital marketing campaigns by leveraging the affiliate marketing model, an area where spending is...
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Performance Marketing

Online Marijuana Advertising is Ready for 2019

This week MJ Biz Con will be in Las Vegas, and I will be attending – because everything is about marijuana including online advertising....
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Marketing Madness

Partnerize Announces $9M in Additional Funding Led by GP Bullhound

Partnerize, the leading provider of partner marketing software for global brands, today announced $9M in additional investment, at a $127M valuation. The round was...
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Lawyers Run The World

The Main Types of Affiliate Fraud in 2018

Performance marketing brings brands, networks, and affiliates together to drive more traffic and conversions for brand campaigns. While many brands and performance agencies enjoy...
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Lawyers Run The World

$500 Million Android Advertising Scam Busted

A huge scheme to defraud advertisers via android apps has been discovered. A SWATHE of sophisticated bots were able to bypass Google's checks to...
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Lawyers Run The World

Lawsuit Claims Facebook Mislead Video Advertisers

Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then...
Pesach Lattin -
Marketing Madness

Half of Paid Engagement on Instagram is Fake

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from...
Pesach Lattin -
Lawyers Run The World

Feds Go After Binary Option Scammers

The Securities and Exchange Commission today charged a group of internet marketers who allegedly created and disseminated elaborate rags-to-riches videos to trick retirees and...
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Performance Marketing

Celcom rolls out digital B2B matchmaking platform in Asia

Celcom Axiata has launched Koble, a global digital B2B matchmaking platform, for enterprise customers, enabling them to discover, connect and facilitate business deals with...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
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 2024: Goodbye Impressions, Hello Attention

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