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Performance Marketing

Email Marketing

Top 10 Trends in International Online Marketing for 2019

Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends...
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Performance Marketing

New Arab-Focused Performance Marketing Network Launches

ArabClicks, a performance-based marketing platform, set to deliver unrivalled sales results for the GCC e-commerce industry, is now live. Offering one of the most cost-effective...
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Marketing Madness

Congrats: Tony Aldarondo, New VP of Marketing at Clickbooth

Clickbooth (Clickbooth.com, LLC) has announced today that Tony Aldarondo has been promoted to Vice President of Marketing effective immediately. Tony will continue to report...
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Performance Marketing

Top Affiliate Marketing Trends for 2019

Affiliate marketing has been in vogue ever since leading e-commerce websites identified it as one of the most high-growth avenues within the digital marketing...
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Marketing Madness

Why Influencer Marketing is A Scam

When Unilever's chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had...
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Performance Marketing

Epic Games to launch a games store that’s more “fair” than Steam

Fortnite developer Epic Games will launch the Epic Games Store, a “digital commerce ecosystem” that’s focused on fair economics and a “direct relationship with...
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Lawyers Run The World

Inside the Arrest of Affiliate Fraud Mastermind Alexander Zhukov

Alexander Zhukov, a Russian national, was apprehended by police after he was indicted in absentia by U.S. prosecutors, according to Arkady Bukh, a New...
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Marketing Madness

Why Is Burger King Hijacking Other Brands With Affiliate Marketing?

  In its latest marketing stunt, Burger King is hijacking other brands' Black Friday digital marketing campaigns by leveraging the affiliate marketing model, an area where spending is...
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Performance Marketing

Online Marijuana Advertising is Ready for 2019

This week MJ Biz Con will be in Las Vegas, and I will be attending – because everything is about marijuana including online advertising....
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Marketing Madness

Partnerize Announces $9M in Additional Funding Led by GP Bullhound

Partnerize, the leading provider of partner marketing software for global brands, today announced $9M in additional investment, at a $127M valuation. The round was...
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Lawyers Run The World

The Main Types of Affiliate Fraud in 2018

Performance marketing brings brands, networks, and affiliates together to drive more traffic and conversions for brand campaigns. While many brands and performance agencies enjoy...
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Lawyers Run The World

$500 Million Android Advertising Scam Busted

A huge scheme to defraud advertisers via android apps has been discovered. A SWATHE of sophisticated bots were able to bypass Google's checks to...
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Lawyers Run The World

Lawsuit Claims Facebook Mislead Video Advertisers

Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then...
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Marketing Madness

Half of Paid Engagement on Instagram is Fake

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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