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Performance Marketing

Leaders

Sandra Bullock and Ellen Suing Scammy Affiliates

 Ellen DeGeneres and Sandra Bullock have teamed up to take on the so-called "celebrity endorsement theft industry." Their lawsuit filed Wednesday seeks to expose...
Pesach Lattin -
Lawyers Run The World

Binary Affiliate Fraudsters Charged by Feds

The U.S. Commodity Futures Trading Commission (CFTC) filed fraud charges against two affiliate marketers for binary options trading. In its complaint, the CFTC alleged that...
Pesach Lattin -
Email Marketing

OPTIZMO™ Releases Advertiser’s Guide to Email Affiliate Marketing

OPTIZMO Technologies, the industry leader in email and SMS suppression list management, is excited to announce the release of An Advertiser’s Guide to Utilizing...
Pesach Lattin -
Lawyers Run The World

GroupM Claims $22.4 Billion in Ad Fraud

While advertisers and agencies can not by themselves eliminate dangerous and destructive content online, they do have a role to play as they also...
Pesach Lattin -
Marketing Madness

What CPA Networks Are Shutting Down Next

After speaking with dozens of people who attended affiliate summit this year, they had the same thing to say: the market is changing fast...
Pesach Lattin -
Performance Marketing

Instagram Killing Influencer Marketing by Getting Rid of Likes

Instagram is making a radical change to its platform in an effort to force advertisers to buy advertising and stop using influencers instead. Kylie...
Pesach Lattin -
Lawyers Run The World

Are These the Most Fraudulent Mobile Networks?

According to court documents unsealed this week, Uber is suing five mobile ad-tech companies—along with roughly 100 unnamed third parties that they worked with—in...
Pesach Lattin -
Performance Marketing

Above All Offers CPA Network Suddenly Closes Doors

One of the last remaining super affiliate networks where an "expert" claimed to have the secrets of affiliate marketing, has come to an end....
Pesach Lattin -
Performance Marketing

Proven Marijuana Marketing Techniques

Remember when marijuana ads showed up in your social media feeds? That was so 2016. Today the major platforms—Facebook, Instagram, Twitter—impose strict rules around...
Christopher Smith -
Performance Marketing

Courts: Search Engines Not Liable for Fake Map Points

The U.S. Court of Appeals for the District of Columbia Circuit ruled that Google, Microsoft and Yahoo were protected by Section 230 of the...
Pesach Lattin -
Performance Marketing

Top 10 Conversion Optimization Proven Tips to Increase Your Sales

The organization that understands the vitality of conversion optimization and takes necessary steps for the same, gets better revenue growth, brand exposure, and inbound lead generation....
Manchun Kumar -
Performance Marketing

How to Determine the Right Influencer Marketing Strategy for Your Brand

Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied...
Greg Shepard -
Marketing Madness

Affiliate Marketing is Solution to Digital Fraud Crisis

As marketing platforms face more attention from regulators and the public, they’ll have to adapt. A confluence of events last year shook up the digital...
Pesach Lattin -
Performance Marketing

vCommission Starts Affiliate Conversational AI program with APTIK

Haptik, one of the world’s largest conversational AI platforms today announced its alliance with vCommission, leading Global affiliate network, to implement Conversational AI solutions...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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