Thursday, January 2, 2025

Performance Marketing

Inside Instagrams Affiliate Plan

Good news: Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for...

Marketing Fraud Continues to Grow in 2021, and Ad Companies Are Clueless

A new report from White Ops demonstrates that marketing fraud is growing, but that many in the online advertising space may not realize exactly...

8 Proven Tips to Market on Tik-Tok

Ever since its launch back in 2016, TikTok has managed to dominate the social media game, further pushing the envelope of what the medium...

Biggest Scammer? Man Loses 200 lbs and Then Charged by Feds

Michael Giannulis was once a contestant on 'Extreme Weight Loss.' Now, the Federal Trade Commission says he sold fraudulent online business classes and have...

Uber Chief Claims Most Performance Marketing is Pure Fraud

Kevin Frisch, the former head of performance marketing and CRM at Uber, told the tale of how ad fraud (specifically attribution fraud) ate at...

Rebel Interactive takes risks in crowded digital-marketing industry

Bryn Tindall, founder and CEO of Southington digital marketing firm Rebel Interactive Group, says actual rebels are hard to find. “If you ask people, ‘Are...

How To Start an Affiliate Program

What if you could pay someone else to market your product without breaking the bank?The idea might not be as crazy as it sounds....

Why EU Ad Revenues Are Dropping Fast Because of Google

It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are ramping up...

Netflix Gets Rid of Free Version Everywhere

Tony, over the years, Netflix has offered seven-day free trials and even occasionally a 30-day free trial. The company has said the free tryout...

Inside Sam’s Clubs Affiliate Marketing Program

By leveraging Rakuten Advertising’s expansive publisher network and Button’s new deep linking and app-tracking Reach technology, Sam’s Club is among the retailers that have...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to your state. EXPLORE...

Button Announces Partnership with Awin Affiliate Network

 Button, a mobile commerce technology company, today announced the launch of Reach™, the company's newest product that offers its deep linking and app-tracking technology...

The Upcoming Bust of the Hand Sanitizer Market

Hoping to clean up in the hand sanitizer business, a horde of entrepreneurs have upended the category by attempting to capitalize on an opportunity...

FTC Stops Thrive & Whole Leaf Organics Covid19 Scam (Again!)

The California-based marketer of a supplement called Thrive, which consists mainly of Vitamin C and herbal extracts, is barred from continuing to make baseless...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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