Monday, December 30, 2024
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Performance Marketing

Marketing Madness

How Pay-Per-Call is Like the Walking Dead

I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I've found that Pay-Per-Call...
Pesach Lattin -
Leaders

Q&A With Chris Tragett, Two Decades of Affiliate Marketing Expertise

I've known Chris for a long time, and I've always been impressed by his knowledge of the affiliate and performance marketing industry. He's the co-founder...
Pesach Lattin -
CTV/OTT Streaming

How will CTV Evolve in 2023?

Connected TV (CTV) is one of the most rapidly evolving platforms in the advertising world. In just a few short years, it has transformed...
Pesach Lattin -
Metaverse

Disagreement About the Metaverse Could Prove Costly for Brands

With a recession on the horizon, brands are not pulling back on their metaverse-marketing spending — but few of them seem to agree about...
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Leaders

Q&A with Dave Morgan, CEO of Simulmedia on Television Convergence

Dave Morgan is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral...
Pesach Lattin -
Marketing Madness

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use those exchanges...
Pesach Lattin -
Marketing Madness

How Important is Social Proof to Social Consumers in Broad Social Media Networks?

Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even contributed content,...
Pesach Lattin -
Performance Marketing

The Real State of Affiliate Marketing?

Last week some of the biggest companies in Affiliate Marketing met up in Europe to discuss the state of the industry, do business and...
Pesach Lattin -
Performance Marketing

Affiliate Marketing = Fraud in 2022

 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming...
Pesach Lattin -
Marketing Madness

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It...
Pesach Lattin -
Marketing Madness

WTF is “First-Party Data? And why is it so Important?

First party data is defined as data that your company has collected directly from your audience -- made up of customers, site visitors, and...
Pesach Lattin -
Lawyers Run The World

Why So Much Fraud in Online Advertising?

I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications....
Pesach Lattin -
Marketing Madness

What is Commerce Media & How To Impliment?

Marketers are increasingly leveraging data intelligence and digital advertising technology to reach consumers across the shopping journey, according to a new report by Criteo and Forrester that...
Jo Hamilton -
Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
Pesach Lattin -
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