Friday, February 21, 2025
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Performance Marketing

Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as a trailblazer in the realm of international performance marketing and partnerships. This was no ordinary...
Pesach Lattin -
Data

The Alchemists of Analytics: Spinning Web Traffic into Gold

Where every click is a story and every conversion a climax, the concept of CRO emerges as an enigmatic protagonist. It's a world where...
Pesach Lattin -
Marketing Madness

STOP LYING: No One Wants Made-for-Advertising Sites in their Media Buys

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...
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Marketing Madness

The Shady Dance of Made for Advertising Sites

A sinister underbelly lurks in the shadows: the realm of "made for advertising" (MFA) sites.  These virtual backstreets, adorned with a cacophony of gaudy banners,...
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Marketing Madness

The Rise of Pay-Per-Call: Unleashing the Power of Intent and High-Value Leads

Aragon Advertising Crowned Best Pay-Per-Call Network for the Sixth Consecutive Year In the ever-evolving landscape of digital marketing, where leads and conversions are highly sought...
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CTV/OTT Streaming

The Evolution of CTV Measurement: Unveiling the True Potential of Connected TV Advertising

In the ever-evolving world of digital advertising, the rise of Connected TV (CTV) has garnered significant attention. Advertisers recognize the immense potential of CTV...
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Marketing Madness

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that's been catching everyone's attention...
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Artificial Intelligence

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding...
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Leaders

Anthony Paluzzi: Master of Customer Acquisition and Marketing Magic

In the competitive world of customer acquisition and marketing, one name stands out: Anthony Paluzzi. With a keen eye for strategy and an unwavering...
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News

Rise and Fall of Influencer Marketing: the Dylan Mulvaney Fiasco.

In recent years, influencer marketing has become a popular and powerful tool for businesses to reach new audiences and promote their products or services....
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Marketing Madness

KPIs That Actually Matter: A Guide to Programmatic Advertising Success

The world of programmatic advertising can be overwhelming, with a seemingly endless array of metrics to choose from. It's easy to fall into the...
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Lawyers Run The World

Chargebacks911 Facing Feds for Alleged Unfair Practices

The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners,...
Adotat Staff -
Leaders

Meet Richard Kahn: The Man Who Built the Ad Fraud Fortress

Richard Kahn is the co-founder and CEO of Anura.io, a leading ad fraud detection company that has been making waves in the industry for...
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News

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent affiliate marketing agency on the planet. The...
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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