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CTV/OTT Streaming

CTV/OTT Streaming

The Reign of King Broadcast: Will it Last in the Age of FAST TV?

Once upon a time, there was a kingdom called TV Land. In TV Land, there were two major kingdoms: Linear TV and FAST TV....
Pesach Lattin -
CTV/OTT Streaming

FuboTV Scores Big: Hits $1 Billion in Annual Revenue with Sports-First Strategy

FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time. Despite raising...
Adotat Staff -
CTV/OTT Streaming

Out-of-Home Streaming: Atmosphere is a Breath of Fresh Air

Atmosphere is a streaming service that focuses on out-of-home streaming services that lift the mood in bars, restaurants, and other third spaces. The platform...
Adotat Staff -
CTV/OTT Streaming

Digital Video beats Linear TV for First Time Ever

US adults are set to spend more time watching digital video on platforms like Netflix, TikTok, and YouTube than traditional TV for the first...
Adotat Staff -
CTV/OTT Streaming

Can We Finally Say the AOR Model is Dead?

The Agency of Record (AOR) model, which has been a staple in the advertising industry for over 50 years, is facing an existential crisis...
Adotat Staff -
CTV/OTT Streaming

Sling TV Takes a Swing at Free Streaming with Freestream Launch

Sling TV, the virtual MVPD, just dropped a bomb on the streaming world with the launch of Sling Freestream, a completely free ad-supported streaming...
Pesach Lattin -
CTV/OTT Streaming

Inside Warner Bro’s Change of Plans for HBO Max and Discovery+

The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the recent merger...
Pesach Lattin -
CTV/OTT Streaming

GumGum Achieves MRC Accreditation for Verity™ Platform

GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence platform, Verity™....
Pesach Lattin -
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