Sunday, December 22, 2024
All

CTV/OTT Streaming

CTV/OTT Streaming

From Couch Potatoes to Customers: How Ad-Supported Streaming Is Changing the Advertising Landscape

The streaming revolution is upon us, and it’s ad-supported streaming that’s leading the charge. But just how much of the market share does it...
Pesach Lattin -
CTV/OTT Streaming

Dave Morgan’s Crystal Ball: How Netflix’s Ad Tier Will Shape the Video Ad Landscape

As Netflix dives into the realm of ad-supported streaming, it's clear that the video advertising landscape is about to experience a seismic shift. With the...
Pesach Lattin -
CTV/OTT Streaming

FuboTV Drops “TV” from Brand Name in New Rebranding Effort

FuboTV, the popular virtual multichannel video programming distributor (vMVPD), has rebranded its name to simply "Fubo." The name change represents a new focus on...
Adotat Staff -
CTV/OTT Streaming

The Morgan Mindset: Navigating the Complex World of Advertising

Dave Morgan is a name that any ad-tech enthusiast would be familiar with. As the founder and CEO of Simulmedia, he has made a...
Pesach Lattin -
CTV/OTT Streaming

Lights, Camera, Action: A New Dawn Breaks for TV Advertising!

In this golden age of television, we are witnessing a dramatic resurgence in ad spend on the once-forgotten big screen. With a plethora of...
Pesach Lattin -
CTV/OTT Streaming

Is Netflix Dropping Microsoft Advertising?

In July 2022, Netflix announced a partnership with Microsoft that was expected to generate billions in advertising revenue for the streaming giant. However, sources...
Adotat Staff -
CTV/OTT Streaming

From Couch Potatoes to Conversions: The Power of CTV Advertising

Connected TV (CTV) and over-the-top TV (OTT) advertising have taken the marketing world by storm, providing brands with a powerful new tool to reach...
Pesach Lattin -
CTV/OTT Streaming

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US alone. But...
Adotat Staff -
1...789...13Page 8 of 13

Latest news

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

You might also likeRELATED
Recommended to you

Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
Pesach Lattin -
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Pesach Lattin -
Adtech

FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...
Richard B. Newman -

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com