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CTV/OTT Streaming

CTV/OTT Streaming

Is Netflix is Building is Own Advertising Server?

Netflix, the streaming giant that revolutionized the way we consume entertainment, is apparently considering a major shake-up in its advertising strategy. After partnering with...
Pesach Lattin -
CTV/OTT Streaming

The Right Way to Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...
Daniel Aks -
CTV/OTT Streaming

The Evolution of CTV Measurement: Unveiling the True Potential of Connected TV Advertising

In the ever-evolving world of digital advertising, the rise of Connected TV (CTV) has garnered significant attention. Advertisers recognize the immense potential of CTV...
Pesach Lattin -
CTV/OTT Streaming

GainShare and KeyTV Network Join Forces to Optimize Content and Expand Brand Reach

GainShare, a leading performance marketing agency has announced its strategic partnership with KeyTV Network, the esteemed media platform founded by the multi-talented entertainer Keke...
Pesach Lattin -
CTV/OTT Streaming

The Future of TV Advertising: CTV’s Dominance and Innovation

The world of television advertising has undergone a significant transformation with the rise of Connected TV (CTV) and the convergence of digital and linear...
Pesach Lattin -
CTV/OTT Streaming

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it's grappling with challenges...
Pesach Lattin -
CTV/OTT Streaming

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified...
Adotat Staff -
CTV/OTT Streaming

FreeCast Taps TV Industry Veteran Gary Engel as New Chief Marketing Officer

In the ever-evolving landscape of home entertainment, FreeCast has made a strategic move to bring on a new executive hire to bolster its marketing...
Pesach Lattin -
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