The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the recent merger between Warner Bros and Discovery, there have been numerous changes and… Inside Warner Bro’s Change of Plans for HBO Max and Discovery+
GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence platform, Verity™. The MRC has granted Verity™ a new accreditation for the measurement… GumGum Achieves MRC Accreditation for Verity™ Platform
Imagine a world where TV advertising was as accessible and measurable as paid search – that’s the world that Jason Fairchild, co-founder and CEO of tvScientific, is helping to create. This former early executive of… Making TV Measurable with Jason Fairchild’s tvScientific
Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user engagement, the company noted that Reels’ path to profit is still… Reels Monetization: A Work in Progress for Meta
The media industry has been buzzing about Connected TV (CTV) as the latest and greatest medium for advertising. But before you jump on the bandwagon, you might want to know that CTV is not without… CTV Ad Fraud: The Not-So-Innocent New Toy in the Media Industry
The Connected TV (CTV) industry is facing significant changes in 2023, brought on by a combination of factors such as the cost-of-living crisis, decline of third-party data, and the increased fragmentation of the ecosystem. Brands… Inside the CTV Revolution of 2023
Paramount Global has announced its plans to merge its two streaming services, Showtime and Paramount+, into one unified service, “Paramount+ with Showtime.” Showtime will be offered as the premium tier of the new service, while… Merging of Showtime and Paramount+ to Create “Paramount+ with Showtime”
In a recent fourth-quarter earnings statement, Netflix announced its early progress on its ad-supported tier that was launched in November. On a call discussing the results, analysts asked about giving money back to brands and… 12 Important Points About Netflix’s Advertising Business
Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in the Connected TV (CTV) and Mobile Advertising industries, has released its December 2022 CTV Supply Side Platform (SSP) Market Share Report. The report… What are the Top CTV Supply Side Platforms?
The Over-The-Top (OTT) and Connected-TV (CTV) industry has experienced rapid growth in recent years, and this trend is expected to continue in 2023 and beyond. OTT and CTV platforms have become the primary source of… 11 Trends in OTT and CTV to Think About
Disney is rolling out ad targeting capabilities from Hulu to Disney+. Advertisers will have access to basic targeting information, such as age, gender, and some geo-targeting. The full suite of ad targeting will be available… Inside Disney+’s Hulu Adserver
Amazon has just announced the creation of a single unit for third-party living room device business development and partner marketing for its Prime Video, MGM+ (formerly Epix) and Freevee services. Leading those activities will be… Andrew Bennett to Lead Living Room Device Business
This week audigent announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMPTM private marketplaces. The integration enables advertisers to activate using the… Dive into the Audigent and Experian Partnership
FuboTV was hit by a cyber attack Wednesday during a World Cup semifinal match, but service was restored quickly and there’s no evidence of further disruption. In a statement released Thursday, the live TV streaming… FuboTV hit With CyberAttack During WorldCup