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CTV/OTT Streaming

CTV/OTT Streaming

Is Streaming Truly the Future of Profit? An Insight into Hollywood’s Modern Dilemma

The Hollywood sign, for so long a symbol of the land where dreams come true, now seems to cast a long, doubtful shadow over...
Pesach Lattin -
CTV/OTT Streaming

How Giants Like Netflix Are Circling Back to Cable’s Shadow

The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled by...
Pesach Lattin -
CTV/OTT Streaming

The Ascendancy of Connected TV: A Dive into the Future of Advertising

In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized...
Pesach Lattin -
CTV/OTT Streaming

Roku Faces Brutal Layoffs Amid Market Share Woes and Quality Concerns

In a shocking turn of events, Roku, the once-thriving streaming platform company, is facing yet another round of brutal layoffs, sending shockwaves through its...
Pesach Lattin -
CTV/OTT Streaming

CTV’s Cash Tsunami: Ad Spend Surfs to $1 Billion in June

In a resounding display of the rapid growth of the advertising landscape, connected TV (CTV) has achieved an unprecedented milestone, with June witnessing a...
Pesach Lattin -
Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next two years, streaming advertising is set...
Pesach Lattin -
CTV/OTT Streaming

How Repetitive Advertising is Ruining the CTV Space

Where content is abundant and viewers have endless choices at their fingertips, a new menace has emerged that threatens to tarnish the reputation of...
Pesach Lattin -
CTV/OTT Streaming

Netflix’s Advertising Odyssey: From Password Pirates to Advertisements and ARRRPU!

Repetitive ads on streaming platforms: Turning viewers into 'brand recall experts' and streaming services into 'ad annoyance champions' - it's a battle of wits and annoyance!
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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 2024: Goodbye Impressions, Hello Attention

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