The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the recent merger between Warner Bros and Discovery, there have been numerous changes and headline-making moves that have left many in the industry scratching their heads. One such decision was the initial plan to … Read more
GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence platform, Verity™. The MRC has granted Verity™ a new accreditation for the measurement of English-language content-level classification and URL reporting through the Verity™ API for Connected TV (CTV). This new accreditation adds to … Read more
Imagine a world where TV advertising was as accessible and measurable as paid search – that’s the world that Jason Fairchild, co-founder and CEO of tvScientific, is helping to create. This former early executive of GoTo.com/Overture (which was later acquired by Yahoo) is a recognized leader in the ad tech industry, with a track record … Read more
Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user engagement, the company noted that Reels’ path to profit is still a work in progress. Previously, Meta reported that Facebook and Instagram users were playing over 140 billion Reels per day, … Read more
The media industry has been buzzing about Connected TV (CTV) as the latest and greatest medium for advertising. But before you jump on the bandwagon, you might want to know that CTV is not without its flaws, particularly in the area of ad fraud. While many media buyers might assume that the limited streaming TV … Read more
The Connected TV (CTV) industry is facing significant changes in 2023, brought on by a combination of factors such as the cost-of-living crisis, decline of third-party data, and the increased fragmentation of the ecosystem. Brands will have to adapt to a rapidly evolving business environment, including the possibility of a recession and technological and regulatory … Read more
Paramount Global has announced its plans to merge its two streaming services, Showtime and Paramount+, into one unified service, “Paramount+ with Showtime.” Showtime will be offered as the premium tier of the new service, while users can still subscribe to the less expensive tiers of Paramount+. The merger is aimed at boosting revenue and cutting … Read more
In a recent fourth-quarter earnings statement, Netflix announced its early progress on its ad-supported tier that was launched in November. On a call discussing the results, analysts asked about giving money back to brands and the executives emphasized that the platform is still in the “crawling” phase. Priorities: In the coming months, Netflix plans to … Read more
Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in the Connected TV (CTV) and Mobile Advertising industries, has released its December 2022 CTV Supply Side Platform (SSP) Market Share Report. The report provides a ranking of programmatic advertising Sell Side Platforms (SSPs) based on their estimated market share for key CTV platforms. … Read more
The Over-The-Top (OTT) and Connected-TV (CTV) industry has experienced rapid growth in recent years, and this trend is expected to continue in 2023 and beyond. OTT and CTV platforms have become the primary source of entertainment for many people, offering a vast library of content, including movies, TV shows, and live events. The ease of … Read more
Disney is rolling out ad targeting capabilities from Hulu to Disney+. Advertisers will have access to basic targeting information, such as age, gender, and some geo-targeting. The full suite of ad targeting will be available by July and include 2,000 audience segments from the Disney Select first-party data platform. Disney is automating 50% of its … Read more
Amazon has just announced the creation of a single unit for third-party living room device business development and partner marketing for its Prime Video, MGM+ (formerly Epix) and Freevee services. Leading those activities will be company veteran Andrew Bennett. After heading up Prime Video’s living room device partnership efforts since 2017, Bennett is now VP … Read more
This week audigent announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMPTM private marketplaces. The integration enables advertisers to activate using the world’s largest source of known, privacy-compliant customer information. Advertisers can now deploy Experian’s audience ecosystem across addressable and programmatic inventory, … Read more
FuboTV was hit by a cyber attack Wednesday during a World Cup semifinal match, but service was restored quickly and there’s no evidence of further disruption. In a statement released Thursday, the live TV streaming service noted that on December 14, the day France faced off against Morocco during FIFA’s Qatar 2022 World Cup, many … Read more