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The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

In the restless panorama of media and technology, where the flickering screens hold sway over the collective gaze, Yan Liu stands as a visionary...
Pesach Lattin -
CTV/OTT Streaming

FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming

Netflix's dive into the ad-infested waters isn't just a splash—it's a cannonball that's sent waves through the SVOD sea. In a landscape where "subscriber...
Pesach Lattin -
Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic technology landscape finds itself at...
Pesach Lattin -
CTV/OTT Streaming

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, a leading player in the streaming TV marketplace, have joined forces in...
Pesach Lattin -
CTV/OTT Streaming

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the very walls that house our...
Pesach Lattin -
CTV/OTT Streaming

Revolutionizing Viewership: The Groundbreaking Partnership Shaping the Future of YouTube Ad Metrics

The digital advertising industry is on the cusp of a transformative change with the recent partnership between Playground XYZ and TVision, targeting the opaque...
Pesach Lattin -
Adtech

Bid Me Twice, Shame on Who? Decoding the Auction Enigma

The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back.  It's time to peer...
Pesach Lattin -
CTV/OTT Streaming

The Alchemist’s Guide to Streaming: Transmuting Pixels into Gold

In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the background, anchoring households to one...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

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