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The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

In the restless panorama of media and technology, where the flickering screens hold sway over the collective gaze, Yan Liu stands as a visionary...
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CTV/OTT Streaming

FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming

Netflix's dive into the ad-infested waters isn't just a splash—it's a cannonball that's sent waves through the SVOD sea. In a landscape where "subscriber...
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Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic technology landscape finds itself at...
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CTV/OTT Streaming

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, a leading player in the streaming TV marketplace, have joined forces in...
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CTV/OTT Streaming

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the very walls that house our...
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CTV/OTT Streaming

Revolutionizing Viewership: The Groundbreaking Partnership Shaping the Future of YouTube Ad Metrics

The digital advertising industry is on the cusp of a transformative change with the recent partnership between Playground XYZ and TVision, targeting the opaque...
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Adtech

Bid Me Twice, Shame on Who? Decoding the Auction Enigma

The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back.  It's time to peer...
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CTV/OTT Streaming

The Alchemist’s Guide to Streaming: Transmuting Pixels into Gold

In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the background, anchoring households to one...
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