In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized rectangles of entertainment, TVs have long been the center of home recreation. Today, the rise of Connected TV (CTV) marks a significant shift in how we view and interact with content. … Read more
In a shocking turn of events, Roku, the once-thriving streaming platform company, is facing yet another round of brutal layoffs, sending shockwaves through its workforce and raising concerns about its future in an increasingly competitive market. As the streaming giant struggles to maintain its foothold in the industry, its recent cost-cutting measures and strategic decisions … Read more
In a resounding display of the rapid growth of the advertising landscape, connected TV (CTV) has achieved an unprecedented milestone, with June witnessing a staggering $1 billion in advertising expenditure. These findings, unveiled by Vivvix, a leading ad-research company formerly recognized as Kantar, underscore the escalating dominance of CTV as a preferred platform for advertisers. … Read more
We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities. Over the next two years, streaming advertising is set to become a major force, transforming the way brands interact with consumers and ushering in a digital renaissance. So, hoist the sails, grab the helm, and let us set our … Read more
Where content is abundant and viewers have endless choices at their fingertips, a new menace has emerged that threatens to tarnish the reputation of brands and the streaming platforms themselves: repetitive advertising. A recent ad effectiveness test conducted by Magna Media Trials and Nexxen, an ad-tech platform, shed light on just how damaging these repetitive … Read more
Repetitive ads on streaming platforms: Turning viewers into ‘brand recall experts’ and streaming services into ‘ad annoyance champions’ – it’s a battle of wits and annoyance!
Netflix, the streaming giant that revolutionized the way we consume entertainment, is apparently considering a major shake-up in its advertising strategy. After partnering with Microsoft for its commercial-based subscription tier, Netflix is now contemplating building its own in-house adtech system for streaming advertising. Yes, you heard that right—Netflix wants to dive headfirst into the world … Read more
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The quote, from retail magnate and marketing pioneer John Wanamaker, is over 100 years old. Despite digital media’s promise of accountability, many retailers still struggle with this attribution conundrum. The goal of understanding how marketing and advertising resources … Read more
In the ever-evolving world of digital advertising, the rise of Connected TV (CTV) has garnered significant attention. Advertisers recognize the immense potential of CTV as a powerful marketing channel, but its growth has been accompanied by persistent measurement challenges. The lack of transparency, precision, and reliable audience data has left many questioning the effectiveness of … Read more
GainShare, a leading performance marketing agency has announced its strategic partnership with KeyTV Network, the esteemed media platform founded by the multi-talented entertainer Keke Palmer. This collaboration aims to leverage GainShare’s optimization expertise and targeted advertising to expand KeyTV’s reach and effectively engage its desired audience. The partnership underscores the significance of bridging the gap … Read more
The world of television advertising has undergone a significant transformation with the rise of Connected TV (CTV) and the convergence of digital and linear platforms. To explore the exciting innovations and trends in this space, industry experts Jenn Chen from Connatix, James Chanter from Finecast, and Ilana Wollin from Xandr took the stage at the … Read more
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it’s grappling with challenges that need to be polished away. Issues like measurement standards, fraud, and disjointed integration with other channels hinder its growth. Advertisers are demanding more direct connections, better protection, and seamless integration … Read more
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified Neuromedia Identification Engine) system. UNIe utilizes artificial intelligence and machine learning to capture the complete TV omnichannel experience in real-time, providing a holistic understanding of media consumption. Recently issued a U.S. … Read more
In the ever-evolving landscape of home entertainment, FreeCast has made a strategic move to bring on a new executive hire to bolster its marketing efforts. The company has announced the appointment of Gary Engel as its new Chief Marketing Officer, with the goal of driving rapid subscriber growth across its commercial and retail sectors. With … Read more
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