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Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Netflix, once the uncontested ruler of the streaming universe, now seems to be playing a risky game of trial and error with its new...
Pesach Lattin -
CTV/OTT Streaming

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

With the Senate race in Nevada heating up, it's clear that the contest between incumbent Jacky Rosen and challenger Sam Brown is far from...
Pesach Lattin -
CTV/OTT Streaming

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising world, Julian Zilberbrand stands out like a seasoned conductor in an orchestra of blinking screens...
Pesach Lattin -
Adtech

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the problems faced by platforms and advertisers often feel like epic battles straight out of *Dune...
Pesach Lattin -
CTV/OTT Streaming

8 Billion and Counting? The Real Deal with X’s Video View Numbers

Ladies and gentlemen, grab your popcorn, because X (formerly Twitter) is back with some eye-popping claims about its video content. They’re shouting from the...
Pesach Lattin -
Adtech

Why Streaming Ads Make Me Want to Smash My TV

Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they're relentless, annoying, and utterly out of place. We've been promised...
Pesach Lattin -
Adtech

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right to the really yummy juicy bits. Meet Aperture, Origin's latest brainchild that's about to turn...
Pesach Lattin -
Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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