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CTV/OTT Streaming

CTV/OTT Streaming

How will CTV Evolve in 2023?

Connected TV (CTV) is one of the most rapidly evolving platforms in the advertising world. In just a few short years, it has transformed...
Pesach Lattin -
CTV/OTT Streaming

Comcast’s FreeWheel Offers New Unified Yield Set of Capabilities for Publishers

On Wednesday, Comcast's FreeWheel unit announced a new set of capabilities called Unified Yield. Unified Yield automates optimization across guaranteed, direct IO, and non-guaranteed,...
Pesach Lattin -
CTV/OTT Streaming

Apple is in talks to launch ads on their Apple TV+ streaming platform sometime in 2023

According to Digiday, Apple is in talks with multiple media agencies about the possibility of monetizing their original video content with ads. This...
Pesach Lattin -
CTV/OTT Streaming

 Q&A with Fred GodfreyCEO, and Co-Founder of Origin Media

Fred is a twice acquired tech founder who has spent the last 5 years obsessing over the potential of the Connected TV space. After...
Pesach Lattin -
CTV/OTT Streaming

David Nevins Exits Showtime as ViacomCBS Consolidates Networks

David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end of 2022,...
Pesach Lattin -
CTV/OTT Streaming

Why CMOs Should be Paying Attention to Convergent TV

If you're a CMO, there's a good chance you've been hearing a lot about "Convergent TV" lately. But what is it? And why should...
Pesach Lattin -
CTV/OTT Streaming

Netflix’s Advertising Plan is Too Expensive and It Sucks

Netflix ad prices could be too expensive for some companies at $65 cost per thousand, according to a Wednesday report from The Wall Street...
Pesach Lattin -
CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

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