CTV/OTT Streaming

Disney is rolling out ad targeting capabilities from Hulu to Disney+. Advertisers will have access to basic targeting information, such as age, gender, and...

Amazon has just announced the creation of a single unit for third-party living room device business development and partner marketing for its Prime Video,...

This week audigent announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s...

FuboTV was hit by a cyber attack Wednesday during a World Cup semifinal match, but service was restored quickly and there's no evidence of...

Launching an online streaming video service to compete with Netflix was once thought of by investors as having a huge potential upside. However, the tide has turned as the market has become so competitive that making money can take years and in the meantime you could burn through billions in cash.

The Currency Council was created to make TV advertising more fair and transparent by setting prices. It is made up of advertisers who are...

The world has changed a lot since the dawn of digital advertising. When we started using digital measurement, it was all about clicks and impressions. We...

The growth of FAST has been staggering.  It's hard to get a sense of how FAST services are really doing by their published subscriber...