Tuesday, January 21, 2025
All

CTV/OTT Streaming

CTV/OTT Streaming

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder and CEO...
Pesach Lattin -
CTV/OTT Streaming

Reels Monetization: A Work in Progress for Meta

Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user...
Pesach Lattin -
CTV/OTT Streaming

CTV Ad Fraud: The Not-So-Innocent New Toy in the Media Industry

The media industry has been buzzing about Connected TV (CTV) as the latest and greatest medium for advertising. But before you jump on the...
Pesach Lattin -
CTV/OTT Streaming

Inside the CTV Revolution of 2023

The Connected TV (CTV) industry is facing significant changes in 2023, brought on by a combination of factors such as the cost-of-living crisis, decline...
Pesach Lattin -
CTV/OTT Streaming

Merging of Showtime and Paramount+ to Create “Paramount+ with Showtime”

Paramount Global has announced its plans to merge its two streaming services, Showtime and Paramount+, into one unified service, "Paramount+ with Showtime." Showtime will...
Pesach Lattin -
CTV/OTT Streaming

12 Important Points About Netflix’s Advertising Business

In a recent fourth-quarter earnings statement, Netflix announced its early progress on its ad-supported tier that was launched in November. On a call discussing...
Pesach Lattin -
CTV/OTT Streaming

What are the Top CTV Supply Side Platforms?

Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in the Connected TV (CTV) and Mobile Advertising industries, has released its December...
Pesach Lattin -
CTV/OTT Streaming

11 Trends in OTT and CTV to Think About

The Over-The-Top (OTT) and Connected-TV (CTV) industry has experienced rapid growth in recent years, and this trend is expected to continue in 2023 and...
Pesach Lattin -
1...91011...13Page 10 of 13

Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

You might also likeRELATED
Recommended to you

Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
Pesach Lattin -
Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Pesach Lattin -
Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Pesach Lattin -

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com