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Adtech

Bid Me Twice, Shame on Who? Decoding the Auction Enigma

The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back.  It's time to peer...
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CTV/OTT Streaming

The Alchemist’s Guide to Streaming: Transmuting Pixels into Gold

In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the background, anchoring households to one...
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Artificial Intelligence

From Gut Feelings to Gigabytes: The AI Marketing Metamorphosis

Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for what our future holds. No longer is...
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Hiring & Management

The Unstoppable Momentum of Stephanie Parry: The New EVP at Jellyfish

London’s shimmering skyline was a touch brighter this morning. Not from an odd gleam of the sun, but from a notable shift in the...
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Adtech

The Murky Waters of Podcasting Ad Fraud

The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's...
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News

The Resurgence of the Shell-Clad Heroes: A Dive into TMNT’s Mastery of Merging Nostalgia and Novelty

Ah, the sewers of New York City. To the average Joe, a symbol of urban infrastructure and occasional rodent residence. But to millions worldwide,...
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Hiring & Management

Revolutionizing the Art of Process Automation: Appian Welcomes Randy Guard as CMO

In the ever-evolving world of technology, one company stands out as a trailblazer in the realm of process automation. Appian Corporation, listed on Nasdaq...
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DOOH

Retail’s Cold War: The Screen That Froze the Supermarket Aisles

In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is paramount. As consumers continue to engage with...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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