The truth remains: digital empires rise and fall like tides, but YouTube has long held the crown as the biggest seller of online ad space. Yet, as the dust settles one month after a seismic revelation, the titan of video-sharing finds itself ensnared in a whirlwind of controversy. The stage for this drama was set … Read more
Yeah, transparency and ethics have long been hot-button issues. The rise of digital advertising platforms has brought these concerns to the forefront, as companies seek to engage users while staying within the bounds of the law. One company that’s recently made headlines for its approach to advertising is X, formerly known as Twitter. This social … Read more
Today, Equinix announced a strategic move that sent ripples through the tech industry – the appointment of Adam Berlew as its Chief Marketing Officer (CMO). It’s not just a personnel change; it’s a huge company change, and one can’t help but think, “What’s the story behind this move?” For those not deeply entrenched in the … Read more
In a shocking turn of events, Roku, the once-thriving streaming platform company, is facing yet another round of brutal layoffs, sending shockwaves through its workforce and raising concerns about its future in an increasingly competitive market. As the streaming giant struggles to maintain its foothold in the industry, its recent cost-cutting measures and strategic decisions … Read more
In a pivotal move signaling Audi of America’s determination to navigate the ever-evolving automotive landscape, the luxury automaker announced the establishment of a groundbreaking brand marketing team. Leading this visionary endeavor is the seasoned Emilie Cotter, who has been appointed as the Head of Brand Marketing and Communications, holding the esteemed title of Chief Marketing … Read more
Virginia Ritchie’s appointment as the Global Chief Marketing Officer (CMO) at Tommy Hilfiger marks a significant change in the world of fashion and branding. Taking on her new role from September 1, 2023, Ritchie is expected to lead the iconic brand towards uncharted territories, redefining the standards of relevance and engagement within the fashion industry. … Read more
We know what it’s like when it comes to AdTech PR: attention spans resemble mayflies on caffeine. So the announcement of Sean Black’s appointment as General Manager for North America at Dailymotion Advertising is more than a headline—it’s a declaration of major intent. With all the subtlety of a neon-lit billboard in Times Square, Dailymotion … Read more
In the ever-evolving landscape of customer experience and contact center solutions, Talkdesk®, Inc. emerges as a trailblazing force, weaving together cutting-edge AI technology and customer-centricity. With its unwavering commitment to innovation, Talkdesk has now added a new chapter to its journey by appointing Neville Letzerich as Chief Marketing Officer (CMO). This strategic move marks a … Read more
A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We’re talking about programmatic ad fraud—a cunning game played in the shadows, where bots and automated systems orchestrate an elaborate dance of deception, siphoning off billions from advertisers’ pockets. As we stand on … Read more
I know how it works: trends flash and fade like neon lights on a nighttime boulevard. The metaverse was a huge neon sign for a long time, full of hype and little reality. Thus, the metaverse, that nebulous realm of digital experience, has been caught in a tug-of-war between exuberant optimism and skeptical scrutiny. As … Read more
Now there emerges a beacon of innovation and purpose in the form of Andrew Strickman, the newly appointed Chief Marketing Officer at New American Funding (NAF). With a track record that reads like a symphony of growth and resonance, Strickman’s arrival promises to orchestrate a transformational chapter for NAF. Described as a growth leader and … Read more
Let’s start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A comprehensive study conducted over the span of 2022 and 2023 by esteemed attention measurement company Lumen Research, in collaboration with programmatic digital advertising giant Teads and ad effectiveness specialist Dynata, has … Read more
Despite all the digital deception and corporate doubletalk, one truth has been glaringly illuminated in the past month: Google’s failings in the realm of child safety are a stain on their reputation. Dr. Augustine Fou, a seasoned digital researcher, put it aptly when he remarked, “It’s been a terrible month for Google.” The narrative of … Read more
In the convoluted world of online advertising, where ethics often take a backseat to profits, Israeli ad tech giant IntangoMedia has sent shockwaves through the industry with its audacious acquisition of Reignn, a content management system boasting ownership of no less than ten publications. While the $10 million deal may appear to be another innocuous … Read more