The truth remains: digital empires rise and fall like tides, but YouTube has long held the crown as the biggest seller of online ad space. Yet, as the dust settles one month after a seismic… YouTube’s Transparency Crisis: Unraveling the Adocalypse Fallout
Yeah, transparency and ethics have long been hot-button issues. The rise of digital advertising platforms has brought these concerns to the forefront, as companies seek to engage users while staying within the bounds of the… From Twitt-er to Twit: Is X Playing Fast and Loose with Ads?
Today, Equinix announced a strategic move that sent ripples through the tech industry – the appointment of Adam Berlew as its Chief Marketing Officer (CMO). It’s not just a personnel change; it’s a huge company… Berlew’s Back: Equinix’s Marketing Marvel Returns
In a shocking turn of events, Roku, the once-thriving streaming platform company, is facing yet another round of brutal layoffs, sending shockwaves through its workforce and raising concerns about its future in an increasingly competitive… Roku Faces Brutal Layoffs Amid Market Share Woes and Quality Concerns
In a pivotal move signaling Audi of America’s determination to navigate the ever-evolving automotive landscape, the luxury automaker announced the establishment of a groundbreaking brand marketing team. Leading this visionary endeavor is the seasoned Emilie… Emilie Cotter Takes the Helm as Audi’s Chief Marketing Officer
Virginia Ritchie’s appointment as the Global Chief Marketing Officer (CMO) at Tommy Hilfiger marks a significant change in the world of fashion and branding. Taking on her new role from September 1, 2023, Ritchie is… Virginia Ritchie: Leading Tommy Hilfiger’s Global Marketing Transformation
We know what it’s like when it comes to AdTech PR: attention spans resemble mayflies on caffeine. So the announcement of Sean Black’s appointment as General Manager for North America at Dailymotion Advertising is more… Sean Black: A Maverick in the AdTech Arena Takes the Helm at Dailymotion
In the ever-evolving landscape of customer experience and contact center solutions, Talkdesk®, Inc. emerges as a trailblazing force, weaving together cutting-edge AI technology and customer-centricity. With its unwavering commitment to innovation, Talkdesk has now added… Charting a New Course: Talkdesk Welcomes Neville Letzerich as Chief Marketing Officer
A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We’re talking about programmatic ad fraud—a cunning game played in the shadows, where… Who are the Programmatic Scammers?
I know how it works: trends flash and fade like neon lights on a nighttime boulevard. The metaverse was a huge neon sign for a long time, full of hype and little reality. Thus, the… Metaverse Mirage or Digital Destiny? The Great Unveiling
Now there emerges a beacon of innovation and purpose in the form of Andrew Strickman, the newly appointed Chief Marketing Officer at New American Funding (NAF). With a track record that reads like a symphony… Andrew Strickman Joins New American Funding as CMO: A Visionary Navigator with a Storied Journey in Brand Building and Growth Leadership
Let’s start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A comprehensive study conducted over the span of 2022 and 2023 by… Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes
Despite all the digital deception and corporate doubletalk, one truth has been glaringly illuminated in the past month: Google’s failings in the realm of child safety are a stain on their reputation. Dr. Augustine Fou,… Breach of Trust: Advertisers Beware as Google’s Crisis Deepens
In the convoluted world of online advertising, where ethics often take a backseat to profits, Israeli ad tech giant IntangoMedia has sent shockwaves through the industry with its audacious acquisition of Reignn, a content management… SHAME: Israeli Ad Tech Company IntangoMedia Doubles Down on Made-For-Advertising