Wednesday, January 22, 2025
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Hiring & Management

From Gamer to Game Changer: Robby Kraai Levels Up at Brand Metrics

In a move that's equal parts audacity and acuity, Brand Metrics is stirring the ad tech pot by roping in Robby Kraai for a...
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Adtech

Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail with excitement. Amazon, in a move that could only be described as both brilliantly innovative...
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Hiring & Management

From HubSpot to Zappi: Nataly Kelly’s Global Odyssey

Zappi's latest strategic maneuver reads like a plot twist in the high-stakes drama of market research, with Nataly Kelly stepping into the role of...
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Adtech

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a fancy dress for a data point, and respect is an artifact, like a dial-up modem...
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Adtech

No Cookie Left Behind: The Great Chrome Deprecation Debacle

The adtech world: where the only constant is change, and what a rollercoaster it's been lately! Let's dive into the saga of Chrome's cookie...
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News

Bittersweet Change: The End of Cookies and the New Ad Frontier

Ah, the cookie crumbles, and not the sweet, chocolate-chip kind we all adore.  Picture this: I just heard from a marketing manager, who was minding...
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Lawyers Run The World

Telemarketing Tumult: FTC Clamps Down on Response Tree’s Duplicitous Tactics

The Federal Trade Commission's (FTC) recent crackdown on Response Tree LLC reveals a scandalous tale of deception in the telemarketing industry. This crackdown, targeting...
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Leaders

The Digital Double Life: Brian Dolan’s Fall from Advertising Icon to Accused Predator

Brian Dolan, renowned in the sphere of digital advertising as the chief executive of WorkReduce, found himself in the unenviable spotlight of law enforcement...
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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