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CTV/OTT Streaming

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like a thriller, yet it's all...
Pesach Lattin -
Lawyers Run The World

The Art of Responding to an FTC CID

Leading FTC Investigation and Enforcement Defense Lawyer Discusses How Marketers Can Best Position Themselves if They Become the Subject of an FTC (or other...
Richard B. Newman -
Adtech

Much Ado About Data: The IAB and Google’s Privacy Performance

In the grand tapestry of digital advertising, Google's Privacy Sandbox has emerged not as a mere thread but as a bold, controversial stroke, threatening...
Pesach Lattin -
Marketing Madness

Now Pronounce You Retail and Tech: Walmart’s Proposal to Vizio

So, here we are, witnessing what could be the most unexpected crossover episode in corporate America: Walmart and Vizio, a match made in… well,...
Adotat Staff -
News

Touchdowns and Letdowns: The Super Bowl’s Marketing Circus Comes to Town

In the high-octane, neon-drenched spectacle that is Super Bowl advertising, brands embark on a gladiatorial quest for the Holy Grail of marketing: a spot...
Adotat Staff -
Marketing Madness

The Sound of Silence: Audio Advertising’s Answer to Hard-Hitting Questions about Fraud

In the grand, often garish carnival of digital marketing, audio advertising has swaggered onto the scene, promising to serenade us into submission—or at least...
Pesach Lattin -
Adtech

IAB Tech Lab Peeks Under Google’s Sandbox: Spoiler Alert, It’s Not All Playtime

Google's Privacy Sandbox initiative has become the tech equivalent of rearranging deck chairs on the Titanic, at least according to the masterminds in ad...
Pesach Lattin -
Hiring & Management

From Gamer to Game Changer: Robby Kraai Levels Up at Brand Metrics

In a move that's equal parts audacity and acuity, Brand Metrics is stirring the ad tech pot by roping in Robby Kraai for a...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...
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