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Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy

In a bold move signaling corporate responsibility, Hyundai Motor America has decisively pulled its advertisements from X, the platform previously known as Twitter, following...
Pesach Lattin -
Adtech

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths...
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CTV/OTT Streaming

The NBCU Upfronts: Less Crystal Ball, More AI Precision

So, NBCUniversal has decided it's time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming...
Pesach Lattin -
Adtech

Retail Networks’ Dirty Little Secret: Driving Traffic to Digital Dumpsters

As the digital advertising ecosystem tries to navigate its way through the murky waters of Made-For-Advertising (MFA) sites, it seems we're witnessing a classic...
Pesach Lattin -
Adtech

Browsing the Fallout: The Internet’s Best Takes on the End of Cookie

Picture this: a farewell party for the third-party cookie, complete with a tiny violin playing in the background as digital marketers gather around, some...
Pesach Lattin -
News

Spy Games: How Congress Is Tackling the TikTok Privacy Puzzle

This useless Congress is at it again: but this time they're coming for the data brokers with a vengeance. Yeah, you heard it right....
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News

Slootman Bows Out, Ramaswamy Dives In: Snowflake’s Game of Thrones

Where to begin in the tech industry's latest episode of "As the Snowflake Turns"? It's a narrative so rich with drama and anticipation, it...
Pesach Lattin -
Marketing Madness

Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?

Oh, look at Apple, stumbling into a bit of a mess, haven't they? Hit with a whopping $1.95 billion "oopsie" fine by the EU,...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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