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When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths...
Pesach Lattin -
CTV/OTT Streaming

The NBCU Upfronts: Less Crystal Ball, More AI Precision

So, NBCUniversal has decided it's time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming...
Pesach Lattin -
Adtech

Retail Networks’ Dirty Little Secret: Driving Traffic to Digital Dumpsters

As the digital advertising ecosystem tries to navigate its way through the murky waters of Made-For-Advertising (MFA) sites, it seems we're witnessing a classic...
Pesach Lattin -
Adtech

Browsing the Fallout: The Internet’s Best Takes on the End of Cookie

Picture this: a farewell party for the third-party cookie, complete with a tiny violin playing in the background as digital marketers gather around, some...
Pesach Lattin -
News

Spy Games: How Congress Is Tackling the TikTok Privacy Puzzle

This useless Congress is at it again: but this time they're coming for the data brokers with a vengeance. Yeah, you heard it right....
Pesach Lattin -
News

Slootman Bows Out, Ramaswamy Dives In: Snowflake’s Game of Thrones

Where to begin in the tech industry's latest episode of "As the Snowflake Turns"? It's a narrative so rich with drama and anticipation, it...
Pesach Lattin -
Marketing Madness

Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?

Oh, look at Apple, stumbling into a bit of a mess, haven't they? Hit with a whopping $1.95 billion "oopsie" fine by the EU,...
Pesach Lattin -
Marketing Madness

Criteo Sounds the Alarm: A Tale of Cookies, Catastrophe, and Caution

In digital advertising, fortunes are made and lost on the turn of a cookie—err, card—and Criteo has been playing a hand that's suddenly looking...
Pesach Lattin -
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Latest news

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...
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