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How AI-generated art is changing digital marketing

Microsoft has unveiled a new platform that allows businesses to create content for their promotions using only text prompts. The platform, called Microsoft...
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News

Marketers Are Exploring New Channels for Improved ROI

As marketers look for new ways to better resonate with their target audiences, they are increasingly open to trying emerging channels, according to...
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CTV/OTT Streaming

Comcast’s FreeWheel Offers New Unified Yield Set of Capabilities for Publishers

On Wednesday, Comcast's FreeWheel unit announced a new set of capabilities called Unified Yield. Unified Yield automates optimization across guaranteed, direct IO, and non-guaranteed,...
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CTV/OTT Streaming

Apple is in talks to launch ads on their Apple TV+ streaming platform sometime in 2023

According to Digiday, Apple is in talks with multiple media agencies about the possibility of monetizing their original video content with ads. This...
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News

Advertisers Surveyed by World Federation of Advertisers Claim Budgets Are Under “Heavy Scrutiny”

According to a recent survey of advertisers by the World Federation of Advertisers (WFA), nearly 30% of respondents are planning to cut their ad...
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Metaverse

Decentraland Claims Only 8,000 Daily Active Users, Working to Widen Tracking

Decentraland Claims 8,000 Daily Active Users, Working to Widen Tracking Decentraland, a Web3 "metaverse" built on selling 90,000 plots of virtual land, claims to...
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Lawyers Run The World

How CMOs Can Respond to Shifting Privacy Regulations

With states passing their own privacy legislation and companies being fined for alleged violations of existing laws, the privacy landscape has shifted under marketers'...
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News

Wanderlab, Tripadvisor’s New Creative Studio, Uses First-Party Data to Help Marketers Craft Relevant Campaigns

In a recent release, Tripadvisor announced the launch of its new in-house creative and content studio, Wanderlab. Based out of SoHo, New York...
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 2024: Goodbye Impressions, Hello Attention

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