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Leaders

New CRO to Drive Revenue and Growth for Disruptive Mobile Marketing Platform Bubbl

Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created...
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News

Gaming Publisher IGN Acquires Advertising Agency 1TwentyFour

IGN, one of the biggest web publishers of gaming and entertainment related content, has diversified into advertising services with the acquisition of "strategic...
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Metaverse

Metaverse Awareness Growing Fast but Still Low

If you're not familiar with the term "metaverse," it's time to brush up on your tech lingo. The metaverse refers to a shared,...
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CTV/OTT Streaming

David Nevins Exits Showtime as ViacomCBS Consolidates Networks

David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end of 2022,...
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Marketing Madness

Instagram is Reportedly Introducing More Ads, and Here’s What That Means for Marketers

It looks like Instagram is about to get a whole lot more crowded—and we're not just talking about influencers and meme accounts. Earlier...
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Metaverse

Billboards in the Metaverse (are finally here!)

In case you haven't heard, the UK retailer Argos recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3 metaverse’ package....
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Leaders

“The Man Who Sold the World” Joins Ad Net Zero

John Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined advertising decarbonization...
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News

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out of a...
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Latest news

Marketing Madness

Gary V’s Ten Commandments for the Attention Economy (Thou Shalt Day Trade Thy Audience)

Lou Paskalis gives us a gem from Gary Vaynerchuk’s wisdom vault. It’s a Top Ten list for marketers that’ll...
Adtech

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision,...
Adtech

Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Evan Shapiro’s recent takedown of the TV industry’s acronym addiction is nothing short of a public intervention for a...

Must read

Adtech

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...
Leaders

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Let’s be clear: Laurel Rossi isn’t here to join...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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Adtech

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...
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