Wednesday, January 22, 2025

News

Uber’s New Advertising Program Could Raise Privacy Concerns

Uber has just launched a new advertising product that will let marketers target consumers with ads "based on where they have been and where...

TikTok to Introduce New Age Restrictions and “Adults Only” Streams

TikTok, the popular short-form video app, is making some changes in response to concerns about age-inappropriate content. Starting today, users will be required...

Kanye West’s Purchase of Parler and Its Implications

It has been announced that Kanye West had purchased a controlling stake in the social media platform Parler. For those unfamiliar with Parler, it...

Keira Krausz Joins Purple Innovation as Chief Marketing Officer

Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced the appointment of...

Advertisers Weigh In on Media Fragmentation at Advertising Week New York

This year's Advertising Week New York conference has been marked by a pronounced focus on media fragmentation. With the rise of new platforms like...

Nick Aragon Joins Digital Media Solutions as VP, Business Development

Nick Aragon has joined Digital Media Solutions as VP, Business Development. In his new role, Nick will be working on consumer pathways for the...

Why Elon Musk’s Twitter Takeover Bid May Be Doomed

According to a new report from Insider, many of Musk’s equity partners, who agreed to back Musk’s original $44 billion offer for Twitter,...

Kim Kardashian’s SEC Settlement is a Wakeup Call for Marketers

Unless you’ve somehow managed to avoid matching with a crypto fiend on Hinge recently, you’ve probably heard about Kim Kardashian’s recent SEC charges....

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

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