Monday, September 16, 2024
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Nick Aragon Joins Digital Media Solutions as VP, Business Development

Nick Aragon has joined Digital Media Solutions as VP, Business Development. In his new role, Nick will be working on consumer pathways for the...
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News

Why Elon Musk’s Twitter Takeover Bid May Be Doomed

According to a new report from Insider, many of Musk’s equity partners, who agreed to back Musk’s original $44 billion offer for Twitter,...
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Crypto Blockchain

Kim Kardashian’s SEC Settlement is a Wakeup Call for Marketers

Unless you’ve somehow managed to avoid matching with a crypto fiend on Hinge recently, you’ve probably heard about Kim Kardashian’s recent SEC charges....
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News

Macy’s launches marketplace with 400 brands

Macy's Inc. launched its marketplace on Sept. 28 with 400 brands and 20 product categories. Shoppers should feel a "minimal difference" in the overall...
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News

How AI-generated art is changing digital marketing

Microsoft has unveiled a new platform that allows businesses to create content for their promotions using only text prompts. The platform, called Microsoft...
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News

Marketers Are Exploring New Channels for Improved ROI

As marketers look for new ways to better resonate with their target audiences, they are increasingly open to trying emerging channels, according to...
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CTV/OTT Streaming

Comcast’s FreeWheel Offers New Unified Yield Set of Capabilities for Publishers

On Wednesday, Comcast's FreeWheel unit announced a new set of capabilities called Unified Yield. Unified Yield automates optimization across guaranteed, direct IO, and non-guaranteed,...
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CTV/OTT Streaming

Apple is in talks to launch ads on their Apple TV+ streaming platform sometime in 2023

According to Digiday, Apple is in talks with multiple media agencies about the possibility of monetizing their original video content with ads. This...
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