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Marketing Madness

NFL Films Wants To Take Over Hollywood

New Jersey-based NFL Films is known for its award-winning documentaries and motion pictures about the National Football League. Now, they're setting their sights on...
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Marketing Madness

Top Tech Investor Brad Gerstner Blasts Meta for Metaverse Spending

In an open letter published earlier today, Brad Gerstner, founder and chief executive of technology investment firm Altimeter Capital, called for major changes...
Pesach Lattin -
Marketing Madness

Advertisers Fleeing Netflix to Disney Even Before Launch

Netflix has long been the go-to streaming service for those who want to watch TV shows and movies without commercials. However, the company announced...
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Leaders

Kathleen Saxton Appointed as Omnicom Group’s Chief Marketing Officer

In this role, Saxton will be responsible for marketing Omnicom's capabilities and its omni-channel solutions for global enterprise clients. Saxton joins Omnicom from MediaLink...
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News

NBCUniversal Slams WSJ Over Streaming Advertising Coverage

In a recent article entitled "Netflix and Other Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them," Wall Street Journal reporter Suzanne Vranica...
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Leaders

Ashutosh Nagare Appointed National Lead for Performance Marketing at Interactive Avenues

Ashutosh Nagare has been appointed as Vice-President and Head, Performance Marketing at Interactive Avenues. In his new role, Nagare will focus on growing the...
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News

Liverpool-based eCommerce Agency, Velstar, Announces Acquisition of Chester-based Marketing Agency, We Influence

In a move that signals its intent to become the UK’s leading end-to-end eCommerce agency, Liverpool-based eCommerce agency Velstar has today announced the acquisition...
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News

Uber’s New Advertising Program Could Raise Privacy Concerns

Uber has just launched a new advertising product that will let marketers target consumers with ads "based on where they have been and where...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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