Wednesday, January 22, 2025

News

Viral Nation Monetizes Content Creation With Acquisition of EightSeven Media

In a move that will surely have the internet talking, global influencer marketing agency Viral Nation has acquired content production company Eight Seven Media....

NFL Films Wants To Take Over Hollywood

New Jersey-based NFL Films is known for its award-winning documentaries and motion pictures about the National Football League. Now, they're setting their sights on...

Top Tech Investor Brad Gerstner Blasts Meta for Metaverse Spending

In an open letter published earlier today, Brad Gerstner, founder and chief executive of technology investment firm Altimeter Capital, called for major changes...

Advertisers Fleeing Netflix to Disney Even Before Launch

Netflix has long been the go-to streaming service for those who want to watch TV shows and movies without commercials. However, the company announced...

Kathleen Saxton Appointed as Omnicom Group’s Chief Marketing Officer

In this role, Saxton will be responsible for marketing Omnicom's capabilities and its omni-channel solutions for global enterprise clients. Saxton joins Omnicom from MediaLink...

NBCUniversal Slams WSJ Over Streaming Advertising Coverage

In a recent article entitled "Netflix and Other Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them," Wall Street Journal reporter Suzanne Vranica...

Ashutosh Nagare Appointed National Lead for Performance Marketing at Interactive Avenues

Ashutosh Nagare has been appointed as Vice-President and Head, Performance Marketing at Interactive Avenues. In his new role, Nagare will focus on growing the...

Liverpool-based eCommerce Agency, Velstar, Announces Acquisition of Chester-based Marketing Agency, We Influence

In a move that signals its intent to become the UK’s leading end-to-end eCommerce agency, Liverpool-based eCommerce agency Velstar has today announced the acquisition...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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