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NBCUniversal Slams WSJ Over Streaming Advertising Coverage

In a recent article entitled "Netflix and Other Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them," Wall Street Journal reporter Suzanne Vranica...
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Leaders

Ashutosh Nagare Appointed National Lead for Performance Marketing at Interactive Avenues

Ashutosh Nagare has been appointed as Vice-President and Head, Performance Marketing at Interactive Avenues. In his new role, Nagare will focus on growing the...
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Liverpool-based eCommerce Agency, Velstar, Announces Acquisition of Chester-based Marketing Agency, We Influence

In a move that signals its intent to become the UK’s leading end-to-end eCommerce agency, Liverpool-based eCommerce agency Velstar has today announced the acquisition...
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Uber’s New Advertising Program Could Raise Privacy Concerns

Uber has just launched a new advertising product that will let marketers target consumers with ads "based on where they have been and where...
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TikTok to Introduce New Age Restrictions and “Adults Only” Streams

TikTok, the popular short-form video app, is making some changes in response to concerns about age-inappropriate content. Starting today, users will be required...
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Kanye West’s Purchase of Parler and Its Implications

It has been announced that Kanye West had purchased a controlling stake in the social media platform Parler. For those unfamiliar with Parler, it...
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Leaders

Keira Krausz Joins Purple Innovation as Chief Marketing Officer

Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced the appointment of...
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News

Advertisers Weigh In on Media Fragmentation at Advertising Week New York

This year's Advertising Week New York conference has been marked by a pronounced focus on media fragmentation. With the rise of new platforms like...
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