Sunday, December 22, 2024

News

Prashant Nirmal named CMO of Arkose Labs

Nirmal's experience in the cybersecurity space and his ability to connect with key buyers will enable the success of both Arkose Labs and its...

Datavant Hires Marla Kessler as Chief Marketing Officer

We are pleased to announce the hiring of Marla Kessler as its Chief Marketing Officer. Ms. Kessler brings decades of experience in marketing and...

Little Caesars promotes Greg Hamilton to Chief Marketing Officer

Little Caesars has hired Greg Hamilton, promoting him internally, as its new chief marketing officer. He will replace Jeff Klein, who left the Detroit-based...

Brands Ready to Flee Twitter, Musk Already Tweeting Bigoted Conspiracy Theories

Twitter has always been a "safe space" for racists, trolls, and other assorted bad actors on the internet. With new ownership under Elon Musk's...

NBA names Tammy Henault as Chief Marketing Officer

The NBA has named Tammy Henault as its chief marketing officer. This appointment will help the league do an even better job at engaging...

FTC Proposes New Rule Prohibiting ‎Fake Reviews

The Federal Trade Commission (FTC) has issued a proposal that would prohibit the posting of fake reviews online. The proposal, if enacted, would make...

Jeremy Haft joins Digital Remedy as Chief Revenue Officer

Digital Remedy, a leading digital media and technology company, today announced the appointment of Jeremy Haft as the company’s Chief Revenue Officer. He will...

Viral Nation Monetizes Content Creation With Acquisition of EightSeven Media

In a move that will surely have the internet talking, global influencer marketing agency Viral Nation has acquired content production company Eight Seven Media....

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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