Wednesday, January 22, 2025
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Marketing Madness

Chipotle First Restaurant to Promote Physical Activity Through Augmented Reality

Chipotle Mexican Grill is launching a Snapchat lens to encourage people to maintain healthy habits, and it will reward those who participate with free...
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CTV/OTT Streaming

Dive into the Audigent and Experian Partnership

This week audigent announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s...
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CTV/OTT Streaming

FuboTV hit With CyberAttack During WorldCup

FuboTV was hit by a cyber attack Wednesday during a World Cup semifinal match, but service was restored quickly and there's no evidence of...
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News

Carla Vernón made CEO of Honest Company

From Amazon.com to General Mills, Carla Vernón has proven herself a leader in the digital-native space. Now, as CEO of The Honest Company, she's...
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News

Bill that Bans TikTok on Federal Phones passes Senate

The U.S. Senate has passed a bill to block federal employees from using TikTok on government-owned devices, Reuters reported. The bill still needs to be...
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News

IAB Adds Pam Zucker and Jack Koch to Team

The Interactive Advertising Bureau (IAB) has made two appointments to its senior team. Pam Zucker has been appointed as senior vice-president, chief strategy officer, while...
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News

Acceleration Partners Grows with Two More Huge Acquisitions

Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response and Volt Agency, two industry-leading direct response-focused...
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Metaverse

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So,...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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