Thursday, September 19, 2024
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IAB Adds Pam Zucker and Jack Koch to Team

The Interactive Advertising Bureau (IAB) has made two appointments to its senior team. Pam Zucker has been appointed as senior vice-president, chief strategy officer, while...
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News

Acceleration Partners Grows with Two More Huge Acquisitions

Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response and Volt Agency, two industry-leading direct response-focused...
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Metaverse

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So,...
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Marketing Madness

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism, they may be surprised to learn that...
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Lawyers Run The World

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal Communications Commission...
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Marketing Madness

Half of Americans Agree with Brands Quitting Twitter

According to a survey of 500 American adults fielded by Pollfish on Tuesday, more than half—49%—agree with the decisions made by big brands to...
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Marketing Madness

AdBlockers: New Threat or Boon?

We know that ad blockers are good for you. They're like your favorite health food: they're full of fiber and antioxidants, but they taste...
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Leaders

Kate Jhaveri has joined TikTok as its new global head of marketing.

The newest member of the TikTok team is a veteran of the tech world with a lot to prove. Kate Jhaveri has joined TikTok as...
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