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Marketing Madness

Is the Content Apocalypse Finally Here?

The media industry is facing a content apocalypse as publishers are witnessing declining ad revenue and downsizing their workforce. Adweek, a trade publication covering...
Pesach Lattin -
News

4A’s and ANA Bash IAB’s David Cohen in a Statement

The 4A's and ANA have issued a statement condemning the recent approach taken by the IAB at their ALM conference. The statement argues that...
Pesach Lattin -
Marketing Madness

Inside the Growing Love-Hate of Retail Media Networks

Retail media networks have quickly become one of the most popular advertising platforms, and the ad revenue is expected to reach $52 billion this...
Pesach Lattin -
News

McKinney Aquires August United Influencer Marketing Agency

McKinney, a creative and media agency, announced its acquisition of August United, a leading influencer marketing agency. August United, which was previously owned by...
Pesach Lattin -
Marketing Madness

Ten Strategies to Weathering the Advertising Downturn

Advertising agencies are facing a potential downturn as the economy enters uncertain times. While the National Bureau of Economic Research (NBER) has not officially...
Pesach Lattin -
CTV/OTT Streaming

12 Important Points About Netflix’s Advertising Business

In a recent fourth-quarter earnings statement, Netflix announced its early progress on its ad-supported tier that was launched in November. On a call discussing...
Pesach Lattin -
CTV/OTT Streaming

What are the Top CTV Supply Side Platforms?

Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in the Connected TV (CTV) and Mobile Advertising industries, has released its December...
Pesach Lattin -
News

Inside DRAGONBRIDGE, the Chinese Government’s Influence Operations

The Chinese government's influence operations on social media platforms have become a major concern for global security and democracy. The recent revelation by Google...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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FTC Sends Warning Letters to Healthcare Lead Generators

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