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Marketing Madness

Inside the War Between the IAB and AMA

In recent years, data privacy has become a highly debated topic in the advertising industry, with tech companies like Google and Apple introducing policies...
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News

Jimmy John’s Serves Up MILFs with Yung Gravy

It looks like Jimmy John's and Yung Gravy are bringing a new twist to this year's Valentine's Day celebrations. They've partnered up to release...
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Marketing Madness

Terence Kawaja Compares Advertising Agencies to Cockroaches

Terence Kawaja, CEO of Luma Partners, gave a controversial presentation at the 4A's Decisions conference, where he compared agencies to cockroaches. During the presentation,...
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News

AMAZING: Netflix Double’s Ad-Supported Tier in January

Netflix's move into advertising is showing progress, albeit slowly. The streaming giant has informed advertisers that new sign-ups for the ad-supported tier have doubled...
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News

Digiday Bashes Snapchat in a Strange Article

The article from Digiday titled "Snapchat's pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove...
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News

Fyre Festival CEO Launches Comeback after Leaving Prison

Billy McFarland, the CEO of Fyre Media, has become known for his role in the failed Fyre Festival of 2017. The festival, which was...
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News

Retargeting Scam Exposed by Polygraph

Advertisers are falling victim to a retargeting fraud scam that is costing them millions of dollars every day. Cybersecurity firm Polygraph has uncovered the...
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News

GroupM Launches New Super Agency EssenseMediaCom

The global advertising industry has seen a number of major changes in recent years, and the unveiling of EssenceMediacom is no exception. GroupM, the...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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