Thursday, September 19, 2024
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Marketing Madness

Ten Strategies to Weathering the Advertising Downturn

Advertising agencies are facing a potential downturn as the economy enters uncertain times. While the National Bureau of Economic Research (NBER) has not officially...
Pesach Lattin -
CTV/OTT Streaming

12 Important Points About Netflix’s Advertising Business

In a recent fourth-quarter earnings statement, Netflix announced its early progress on its ad-supported tier that was launched in November. On a call discussing...
Pesach Lattin -
CTV/OTT Streaming

What are the Top CTV Supply Side Platforms?

Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in the Connected TV (CTV) and Mobile Advertising industries, has released its December...
Pesach Lattin -
News

Inside DRAGONBRIDGE, the Chinese Government’s Influence Operations

The Chinese government's influence operations on social media platforms have become a major concern for global security and democracy. The recent revelation by Google...
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News

Inside the Vastflux Ad-Scam

Security researchers at Human Security recently uncovered a widespread attack on the online advertising ecosystem that has impacted millions of people and defrauded hundreds...
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News

IAB Chief Blames “Extremists” for Attempting to Destroy Ad Industry

David Cohen, CEO of the Interactive Advertising Bureau (IAB), has accused "extremists" of attempting to cripple the advertising industry in America. Speaking at the...
Pesach Lattin -
Marketing Madness

Dataly Media Accused of Major Scheme to Defraud Advertisers

In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate...
Pesach Lattin -
Lawyers Run The World

FTC Explores Changes to Biz Opp Rule to Include Money-Making, Business Coaching and Mentoring, and eCommerce and Investment Opportunities

The Business Opportunity Rule ("Bizz Opp Rule") was first adopted in 2012.  It applies to commercial arrangements where a seller solicits a prospective buyer...
Richard B. Newman -
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