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Alphabet’s Q4 2022 Revenue Misses Expectations Despite YoY Increase

Alphabet Inc., the parent company of Google, announced its Q4 2022 revenue of $76.05 billion on Thursday, a 1% YoY increase but $440 million...
Pesach Lattin -
Email Marketing

Mailchimp Strikes Again: Another Data Breach Leaks Info of 133 Customers

It seems like the Atlanta-based email marketing and newsletter service, Mailchimp, is having a hard time keeping its customers' data secure. The company has...
Pesach Lattin -
Metaverse

How Bad is Crime in the Metaverse?

The metaverse, a virtual world that combines aspects of the physical and digital world, has the potential to change the way we interact with...
Pesach Lattin -
News

“BeatSting”: The Costly Audio Ad Impression Fraud Scheme Targeting Unprotected Advertisers

Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called "BeatSting" is costing unprotected advertisers up to $1 million per month....
Pesach Lattin -
Marketing Madness

LATAM Airlines Reduces Cost Per User by 83% with Innovative Ad Technology

South America's largest carrier, LATAM Airlines, has made a significant impact on the cost and carbon footprint of its digital advertising thanks to the...
Pesach Lattin -
News

Publicis Defies Expectations with 20% Revenue Growth in 2022

Publicis Groupe, the world’s third largest advertising group, reported double-digit revenue growth for 2022, with net revenue reaching €12.6 billion, a 20% increase from...
Pesach Lattin -
News

Meta Revenue Drops

Meta Platforms, the parent company of Facebook and Instagram, saw its revenue dip 4% year-over-year in the fourth quarter of 2022, marking the third...
Pesach Lattin -
Marketing Madness

Inside the War Between the IAB and AMA

In recent years, data privacy has become a highly debated topic in the advertising industry, with tech companies like Google and Apple introducing policies...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

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