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Fyre Festival CEO Launches Comeback after Leaving Prison

Billy McFarland, the CEO of Fyre Media, has become known for his role in the failed Fyre Festival of 2017. The festival, which was...
Pesach Lattin -
News

Retargeting Scam Exposed by Polygraph

Advertisers are falling victim to a retargeting fraud scam that is costing them millions of dollars every day. Cybersecurity firm Polygraph has uncovered the...
Pesach Lattin -
News

GroupM Launches New Super Agency EssenseMediaCom

The global advertising industry has seen a number of major changes in recent years, and the unveiling of EssenceMediacom is no exception. GroupM, the...
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Lawyers Run The World

FTC’s BCP Issues Criminal Liaison Unit Report Outlining Wrongdoer Accountability Efforts

On January 30, 2023, the Criminal Liaison Unit of the Federal Trade Commission’s Bureau of Consumer Protection (BCP CLU) issued its 2022 Criminal Liaison...
Richard B. Newman -
Marketing Madness

Is the Content Apocalypse Finally Here?

The media industry is facing a content apocalypse as publishers are witnessing declining ad revenue and downsizing their workforce. Adweek, a trade publication covering...
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News

4A’s and ANA Bash IAB’s David Cohen in a Statement

The 4A's and ANA have issued a statement condemning the recent approach taken by the IAB at their ALM conference. The statement argues that...
Pesach Lattin -
Marketing Madness

Inside the Growing Love-Hate of Retail Media Networks

Retail media networks have quickly become one of the most popular advertising platforms, and the ad revenue is expected to reach $52 billion this...
Pesach Lattin -
News

McKinney Aquires August United Influencer Marketing Agency

McKinney, a creative and media agency, announced its acquisition of August United, a leading influencer marketing agency. August United, which was previously owned by...
Pesach Lattin -
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